AddShoppers released a new feature called the “Social Shopper Login”  which allows customers to login to your site using their account information from Facebook, Twitter, LinkedIn, Google, PayPal or Amazon. Studies indicate that some customers abandon their shopping carts when forced to create an account during checkout.

AddShoppers says that “Social Login eliminates this problem by reducing registration to a couple of clicks.”

The simple fact is shoppers hate registering for new accounts, remembering those passwords, and double checking their entries. Not only that, but they also hate filling out checkout forms (billing address, shipping address, name and email, etc). This results in a large amount of cart abandonment, wrong or unfinished user account creations, and lower margins because of needed remarketing efforts.

With the Social Login Buttons you can allow your customers to create an account with the information stored in their existing social networking accounts. In addition, we’ll pull whatever data is available and pre-fill the checkout fields, reducing the number of “evil”, time consuming form fields that your customers must fill out.

Social Annex is another company that offers a Social Login tool, but they are more of an enterprise tool. AddShoppers is priced for small businesses.

Have you tested Social Logins on site? What kind of results did you see?