eCommerce and Google Shopping As mentioned in our previous article about Google Ads credits, while online sales have been rising steadily over the past several years, the coronavirus lockdown has accelerated this shift – now is the time to push hard and capture market share. Starting late last week, Google has added the ability to […]
How To: Setup Conversion Tracking In Microsoft Advertising (Bing Ads)
Installing conversion tracking is always an important factor for any successful campaign. In this article, we’ll walk you through the steps to install Microsoft Advertising (formerly Bing Ads) Universal Event Tracking (UET) for both eCommerce and Lead-Gen campaigns. Why Is This Important? In order to optimize your campaigns, you’ll want to know what’s working for […]
Digital Marketing Insights – Looking Back at 2019 and Ahead to 2020
It’s that time year, when the world reflects on the year behind us – and gets ready for the future! 2019 has been a big year for us at JXT Group as we celebrate our 10-year anniversary and look forward to more successes in the new decade. 2019 Is Going Out with a Bang! While […]
The ABCs of SEO
In 2019, pretty much everyone knows that SEO (search engine optimization) is crucial for marketing your business online. Still, many businesses have questions about the basics of SEO and, more importantly, how they can optimize their website to achieve their marketing goals. So, our team at JXT Group has put together this primer – these […]
How to Use AI & Machine Learning to Improve Your Online Marketing in 2019
All the new recent advances in AI and machine learning are creating opportunities in the digital marketing landscape. If you’re interested in marketing your brand effectively online, you should know about several new disruptive trends making use of new technology that can help skyrocket your business efforts in 2019. In fact, many of these technological […]
Top Online Marketing Trends for 2019
In 2019, no savvy entrepreneur can afford to ignore online marketing. With literally the whole world connected through the power of the web, online marketing makes it possible for entrepreneurs of any size to build and nurture a sense of community with people all around the globe. Your ideal community is out there. Now you […]
3 Tips to Learn from Your Google Shopping Holiday Campaigns
The holiday shopping season is coming to a close! We’ve made it past the rush of Black Friday and Cyber Monday, pushed hard through the opening weeks of December, and now there’s only 2 weeks left before 2019 officially arrives. Hopefully your sales have been piling up like snow during a blizzard, but wouldn’t it […]
3 Ways to Optimize Your Google Shopping Campaigns for the 2018 Holiday Season
Tis the season for holidays sales! As 2018 quickly rushes to a close, businesses everywhere are in full-swing trying to make the most of the busiest shopping time of the year. Online sales are projected to grow again this year, and for many businesses, Google Shopping campaigns will be a major factor in overall sales. […]
Google Shopping: How to Optimize Your Campaigns This Holiday Season
The holiday season is the time for surges in sales. However, as more online retailers are taking advantage of all that Google Shopping has to offer, it is becoming harder to truly stand out from all the competition in the online marketplace. If you’re looking to drive visibility on your Google Shopping campaigns and see […]