Ever since Microsoft made Bing Shopping free, merchants have been lining up to get their products listed on the new Bing Shopping. The was process was very manual, and every merchant application had to be reviewed by Bing manually. They have recently launched a new tool within Microsoft adCenter for managing your Bing Shopping product […]
Happy Thanksgiving
Wishing all our readers a happy Thanksgiving! Enjoy the turkey…
How To Setup The New Google AdWords Product Listing Ads
Google has been testing Product Listing Ads for over a year with select *lucky* advertisers. This past week Google has rolled out this feature to all AdWords advertisers. In other words, we are all lucky now. For some reason, the setup process does not seem very straight-forward. Here is a quick guide on how to […]
How To Setup Conversion Tracking In Microsoft adCenter
NOTE: Bing Ads launched a new version of Conversion Tracking called Universal Event Tracking, the instructions below are outdated and no longer work. Please see the new page for instructions on how to set up Bing Ads Universal Event Tracking. Microsoft adCenter Conversion Tracking Now that Microsoft adCenter is powering ads for both Bing.com and […]
What Are Your Favorite Magento Extensions?
I’ve outlined some really cool Magento extensions in the past. What are your favorite extensions? Which are impossible to live without?
How To Track Phone Sales In Google AdWords With Call Metrics
Every online merchant knows how complicated it is to track phone sales… Google has announced a new Ad Extension called Call Metrics. This works by getting a new phone number for each campaign through Google Voice. AdWords will then report how many calls that ad received. How-To Go to the Ad Extensions tab on any campaign […]
How To Save Money In AdWords With Broad Match Modifier
In the middle of July, Google announced the release of the new Google AdWords Keyword Match Type called Broad Match Modifier in the US. Here’s a quick “how-to” and why you’ll want to use it. Until now Google offered three match types: Broad Match Phrase Match Exact Match How & Why? For some advertisers, Broad Match […]
How To Get Access To The Free Microsoft Bing Shopping
As you surely know by now, Microsoft shuttered Bing cashback at the end of July. They have already launched the new Bing Shopping which is completely free for merchants. Like Google Product Search, it is a must for every merchant to be listed on Bing Shopping. It’s free, so why not? Microsoft is currently allowing new merchants to […]
Magento Hosting Guide
Finding a reliable hosting company that fits your needs can be tough. As with any other platform, Magento has it quirks and needs to be set up on a decent server. Here are a few of the hosting providers I’ve dealt with and some basic info on their services and pricing. Nexcess: Nexcess, a Magento […]