Magento Commerce is a great open source platform. Here are some extensions that will help your store stick out from the crowd and add vital functionality to your business. 1 – Shop By Brand This extension creates landing pages for each of your brands, which include information such as Brand Name, Logo, Description etc… The […]
How To Test Google AdWords Keyword Positions In Analytics
Will your ad perform better on the top spot on the left or on the right? Sixth one up from the bottom? When you link your Google AdWords and Google Analytics accounts, it will track performance of your ads with a lot of detail. One of the things it tracks, is performance by ad position. […]
Get A Higher CTR With Merchant Logos On Comparison Shopping Engines
Sometimes it’s hard to stick out on shopping comparison engines. Every little tweak can help. Adding your logo to your listings will definitely raise your click through rate (CTR). This may be fairly obvious to some merchants, but many merchants don’t include their logo with their listings. Aside from laziness, there are other reasons not […]
How To Lower Costs On CSEs With An Inclusion Only Feed
When you have a large feed, there is usually a very long tail of products that send traffic to your site. Sometimes you can get one or two clicks on a thousand different products. You may not notice the cost of each click on it’s own, but it starts to add up. With a standard Kill […]
Maximize Your Productivity With Google AdWords Editor
If you are managing many campaigns with hundreds or thousands of keywords, then Google AdWords Editor is for you. AdWords Editor is great for many things. It’s main function is to allow you to add/edit multiple campaigns/ad groups/ads/keywords in one shot. It is especially useful for creating new campaigns because your work will not be […]
How To Use Comparison Shopping Engines To Build Positive Brand Reputation
Problem Most customers that are satisfied with their purchase from your ecommerce store will not go out of their way to review their shopping experience. It’s usually the customer who’s order got messed up who will go and leave you a review on PriceGrabber, ResellerRatings and the like. Solution It’s only normal, but what should […]
Track Goals In Google AdWords With Google Analytics Tracking Pixel
As you probably know, you can link your Google Analytics account to your Google AdWords account. Doing this allows you to better track your campaign performance in Analytics with a whole slew of options that are not available in AdWords. What I did not know, until now, was that you can link your Google Analytics […]
Using Google AdWords Cost Per Acquisition Campaigns
There are a few requirements to be eligible to use the Google AdWords Cost Per Acquisition model. First, you need to have the AdWords conversion tracking pixel installed on your site and you’ll need 15 conversions tracked through the conversion tracking over the previous 30 days. If you are serious about marketing your site and products, […]
Maximize Trust Level By Displaying Affiliated Third Party Logos
Help your customers trust you by displaying logos and badges of third part services that you work with. If your site is relatively new, chances are people are not familiar with your brand and have no reason to trust you. If you deal with or are certified by brands that people know and trust, display […]