Brianna Wills works at Perception System as a content writer. She is interested in all things eCommerce and related stuff. In her spare time, she also likes to communicate with her readers. If you have a tip or news story to share, please contact her through her Twitter account: @briannawillsss.
As per the technology research firm, Gartner, mobile commerce will see a 44% increase in sales worldwide reaching $235 billion this year. By 2017, this increase will continue by reaching a $721 billion market with 450 million mobile commerce users. In this article, you can find more information about mobile commerce and its latest trends, so go through it.
Mobile commerce is a contributing a large chunk of the e-commerce industry as more and more businesses are looking to optimize their websites for mobile devices. Today more than 70% of people are surfing the internet from their mobile phones.
In the year 2010, mobile commerce was only 3% of e-commerce, but this percentage is increasing constantly. At the end of the last year’s holiday season, the number had increased to 11%, so we can imagine the accomplishment of mobile commerce.
As we all know, websites are inexpensive and easy to build, so at this stage of the game, every business should have a website to give their customers an ultimate shopping experience. If your website is optimized for mobile devices, it is like icing on the cake for your customers.
Recently, TransFirst and ControlScan released a new report known as Small Merchants and Mobile Payments: 2013 Survey on Technology Awareness and Adoption. According to this report, only 31% of multichannel businesses have mobile-optimized websites. This is a bit hard to believe but it’s true.
On the web, approximately 49% of ecommerce merchants know that their websites are not optimized for mobile devices and 17% of merchants don’t know or unsure about their websites’ status. These percentages really shocked me. Businesses need to realize that more and more customers are shopping on their phones.
When asked why these merchants had not optimized their websites for mobile devices, 43% said it was because their customers never asked for this service. Providing more information, currently 54% of adults in the US own smart-phones and approximately 25% own tablets, so we can imagine how many people are using the Internet from their mobile devices and tablets. By 2014, we can expect mobile commerce will reach the maximum market share of the e-commerce industry.
By 2014, m-commerce is growing at faster pace because the combination of smartphone adoption and a growing confidence in using mobile devices for purchasing things online. Day-by-day, more and more consumers are getting confident and using mobile phones to research products and purchase them.
Today, mobile commerce is boosing eCommerce revenues due to the availability of smart-phones and tablets, which are new and modern shopping mediums. Today’s generation is fond of using gadgets for different purposes, so it is really vital for businesses to optimize their websites for mobile devices.
If you do not have optimize your site for mobile devices, you run the risk of getting left behind and missing out on various opportunities of growing your business on the worldwide level.