NexTag sent out a notification this weekend announcing a few changes to their pricing structure. Effective October 14th, 2013 the CPC rate will be based on the actual price of the item. See the tiered chart below for more information.
In addition, the annual holiday surcharge will go into effect at the same time. The holiday surcharge will be in effect from 12 AM Pacific on Monday October 14, 2013 through 11:59 PM Pacific on Sunday January 5, 2014.
Read the full email from NexTag below:
Dear Valued Merchant,
As the marketplace evolves, we continuously adjust our advertising approach to help maximize traffic to your site. As we enter into the busiest shopping time of the year, we wanted to inform you of two important changes to our pricing structure to help you optimize your traffic opportunity for this holiday and beyond.
- Tiered pricing by category: To be more responsive to your needs, we’re introducing a tiered pricing model that helps align CPC pricing with merchant cost of sale. Essentially, you’ll pay less for clicks on lower-priced products and more for higher-priced products. This change will go into effect on October 14, 2013 and will continue unless the rate card is subsequently modified. The new tiered pricing is shown in our Rate Card.We believe this change will improve your overall COS for lower-priced products and ultimately allow you to list more products. With this change, we’ll be able to bid more for valuable traffic, and so will you.
- Annual holiday surcharge: At the same time as our tiered pricing update, we will also rollout our holiday rates to help deliver expected traffic volume during the most critical time of year for traffic and sales. The surcharge for each category is shown in our Rate Card. The surcharge will be in effect from 12 AM Pacific on Monday October 14, 2013 through 11:59 PM Pacific on Sunday January 5, 2014.
You do not need to take any action for these changes to take effect. If you do not agree to the changes described above, you must suspend or terminate your account. Termination or suspension of your account will be effective two (2) business days after receipt by Nextag. Please contact your Account Manager or email our Seller Support team should you have any questions regarding these changes.
According to CPC Strategy, we remain the #1 independent comparison shopping platform for driving high volume and quality traffic. Wize Commerce is committed to helping merchants achieve significant volume of traffic and expected performance goals. We now offer a number of sites to maximize opportunity in the marketplace Nextag (with the widest selection of products) to Price Machine (for price-conscious shoppers) to Wize (with expert product recommendations) to ApplianceShopping (for specs-heavy product shopping).
We thank you for your business and look forward to a busy and productive holiday season!
The Nextag team
For products where you currently are bidding the minimum: All minimum bids on active products will automatically be adjusted up or down to the new minimum rates for the appropriate tier on October 14, 2013. Should you wish to bid above the new minimum rates for products where you currently bid the minimum, you will need to manually adjust your bids.
For products where you currently are bidding above the minimum: Bids that are above the current minimum but below the new minimum will be automatically adjusted to the new minimum bid for the appropriate tier. For price tiers where the new minimum CPCs are equal to or higher than the current minimum and your current bid is above the new minimum rate, your bid will not be changed. For price tiers where the new minimum CPCs are lower than the current minimum and your current non-minimum bid is above the new minimum rate, your bid will be automatically reduced to the new minimum CPC.
The holiday surcharge will also be automatically applied. The price tier changes described above will be applied first, and the holiday surcharge will be applied to the adjusted, price tiered bids. The surcharge applies to your total CPC, which includes standard CPC plus any CPC increases you have selected for the Logo or Marketing Message programs.