AdWords Quality Score – What Does it Mean for Your Business

At the heart of it, the internet is meant to serve its users and whether it be on social media perusing the trends of the day, searching for products or providing valuable information during a user’s micro-moments, businesses can take advantage of its benefits.

In the case of Google AdWords, it’s important for businesses to take full advantage of optimizing their ad scores. Each ad that a business creates receives a quality score. The benefits of AdWords are truly seen when ads are rewarded with a high-ranking quality score.

This quality score allows for Google to determine what priority to give to competing advertisers. If you are a business who is using or planning to use AdWords, you must implement a solid plan that helps improve your Google Ad Score. The Ad Score is comprised of our major contributing factors. Let’s take a look at them and how they are interconnected with each other.

Ad Copy and PPC

To the advertiser, the CTR or click-through rate is a key metric to pay attention to. This determines how many users who conducted a search click on your ad. A high CTR can tell Google’s algorithm that you are producing relevant, useful, and helpful ads for users.

Google is going to recognize the advertiser and give them a hearty pat on the back for having PPC ads that meet the user’s needs. Google rewards the advertiser with ad rankings at a higher position and a lower cost.

What does this translate to:

  • Better ROI for the advertiser
  • Relevant results for the user
  • Quality control for Google

Hence, the positive, fulfilling experience users expect and deserve.Remember, Google’s position has always been that their goal is to provide relevant content to its users while harmoniously connecting them to advertisers waiting to fulfill their needs.

Organic SEO and Landing Pages

Organic SEO and landing pages are two of the key factors that weigh in on the AdWords Quality Score. How heavily? Nobody can say for sure due to the nature of the ever-changing Google algorithms.

So, why is organic ranking important to the AdWords Quality Score? First, we need to understand what the organic rank is. The Organic rank lets users know that a site is trusted, relevant or appropriate for their needs. A well-designed website will fair well with Google and will increase the natural or organic rise in rankings. Such a website would require:

  • Keyword research
  • Keyword organization
  • User relevant content
  • User relevant services or products
  • Inbound and outbound links
  • Landing pages with corresponding content

Properly developed and executed landing pages will always correlate to the PPC ads. Therefore, ad text and landing pages with related content will yield an AdWords Quality Score that is healthy.

While there is no easy, neat, clear or precise answer to raising your Quality Score, it’s our hope that you understand the importance of well researched and organized keywords, ad text that correlates, landing pages that add value and most importantly, relevance. There is a reason the experts all proclaim “Content is king!”

For more information on AdWords Quality Scores, SEO optimization, SEM, and how JXT Group can help, check out our blog or contact us at [email protected]

January 2017 Jersey Shore eCommerce & Marketing Meetup


Our first Marketing Meetup of 2017 had a great turnout! Thanks to everyone who joined us at Stingers Bar & Grill in Long Branch. We had a wonderful time meeting new people who share our passion for online marketing and eCommerce.

Thanks again everyone who came out, we can’t wait for the next one! Join the Jersey Shore Marketing Meetup group!


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Jersey Shore Marketing Meetup – Mobile Marketing

Thank you to everyone who came to spend time with us on Wednesday for our monthly Marketing Meetup on the Jersey Shore. We were excited to learn more about your businesses and share our marketing expertise. During the Meetup, we highlighted our knowledge and experiences with Mobile Marketing, giving specific insights on how the mobile-connected platform can reshape your entire business.

You can watch the full video presentation here:


Thanks again everyone who came out, we can’t wait for the next one! Join the Jersey Shore Marketing Meetup group here!

Shopping on Mobile [Infographic]

If one thing’s for certain, it’s that Americans are more connected to their mobile devices than ever before.

Because of this, the eCommerce industry has begun catering to mobile shoppers and in turn, the mobile commerce (mCommerce) industry has completely revolutionized the way consumers shop.

Our infographic below takes a look at the mobile shopping habits of American consumers and reflects that the future of mCommerce is very bright. If you’re an online retailer who has yet to jump on the mCommerce train, there’s no better time than now.


Infographic courtesy of Nextopia.

Negative Keywords: A Quick Guide to One of Google AdWords’ Best Tools

When designing a Google AdWords campaign, one of the main focuses should be establishing successful keywords and making sure they are the best choice for directly targeting your audience. It’s very important that your ads are placed in front of the correct demographic of people who are in the right mind to purchase your products or service.

However, if what you are offering can be part of a broader search, your ads could very well show up in front of an uninterested audience. This means you could be paying for clicks that are not going to produce conversions, which we don’t want happening. We want to stretch that ad spend budget as far as we can!

This is where negative keywords come into play. We are going to use negative keywords to defend against searchers who are not relevant and help refine and improve our overall ad performance.

Download the full Negative Keyword list in Excel:


What are Negative Keywords?

Google is constantly improving and developing its AdWords platform and has developed an onslaught of ways over the years to ensure advertisers are reaching the exact audience they mean to.

One of those improvements is negative keywords, all the words you do not want to show up for in a search that could be used in conjunction with the words you do want to show up for in a search.

For example, if you provide electric work, you would want to show up in a search for “electrician”, but you would not want to show up in a search for “electrician careers”, so one of your negative keywords would be “careers”. By utilizing this negative keyword, your ads will not be visible to users searching for “electrician careers”.


These terms can improve your clickthrough and conversion rates because you are targeting a more concentrated and interested audience that has a higher probability of continuing to your website and purchasing your product or service.

How Do I Use Negative Keywords?

Great question! It’s fairly simple to add them to your campaign. Under the Keywords tab within your AdWords dashboard, there is a section to enter Negative Keywords. Select the campaign you’d like to add them to, and just like you would regular keywords, enter one term per line in the field. You can also paste into this form from a list.

It’s important to make sure none of your negative keywords overlap with your general terms or your ads won’t show up in relevant searches, and for broad-matched terms, remember to add plurals as well.


Negative keywords are a useful tool in your AdWords campaign that helps ensure true and defined audience targeting while keeping your budget under control. They allow you to be as specific as you want, and it’s easy to adjust and remove keywords to allow for the most precise campaign possible.

For more information on Google AdWords campaigns, and how JXT Group can help, check out our blog or contact us at [email protected]

Download the full Negative Keyword list in Excel:

See the list below for the most popular negative keywords. Feel free to copy and paste these into your campaign to help improve your conversions and ROI!

Negative Keyword List:


  • craigslist
  • craigs list
  • ebay
  • facebook
  • face book
  • pinterest
  • snapchat
  • instagram
  • twitter
  • youtube
  • utube


  • app
  • apps
  • burn
  • burner
  • cd
  • code
  • community
  • desktop
  • developer
  • developers
  • disk
  • download
  • downloads
  • dvd
  • error
  • file
  • files
  • forum
  • free
  • freeware
  • game
  • games
  • gnu
  • hack
  • hacks
  • libraries
  • library
  • microsoft
  • open source
  • public domain
  • retail
  • retail
  • retailer
  • retailers
  • shareware
  • shortcut
  • shortcuts
  • soft ware
  • software
  • template
  • templates
  • tip
  • tips
  • torrent
  • torrents
  • video
  • windows
  • windows 10
  • windows 2000
  • windows 7
  • windows 8
  • windows 8.1
  • windows xp
  • wordpress


  • craft
  • crafts
  • create
  • creating
  • diy
  • do it yourself
  • hand made
  • handmade
  • home
  • homemade
  • how can
  • how can I
  • how do I
  • how does
  • how to
  • make
  • making
  • price
  • prices
  • pricing
  • quote
  • quotes
  • sample
  • samples


  • antique
  • consumer
  • export
  • exporter
  • exporters
  • hobby
  • import
  • importer
  • importers
  • measurement
  • metrics
  • model
  • models
  • regulations
  • rent
  • rental
  • repair
  • repairs
  • retail
  • retailer
  • retailers
  • rules
  • safety
  • specifications
  • specs
  • standards
  • store
  • toy
  • toys
  • used
  • vintage


  • act
  • act of
  • compliance
  • law
  • laws
  • legal
  • legislation
  • regulation
  • regulations
  • tax
  • taxes


  • career
  • careers
  • curriculum vitae
  • CV
  • employer
  • employers
  • employment
  • full time
  • hire
  • hiring
  • intern
  • interns
  • internship
  • internships
  • job
  • job opening
  • job openings
  • jobs
  • looking for work
  • new hires
  • occupation
  • occupations
  • opening
  • openings
  • opportunities
  • opportunity
  • part time
  • recruiter
  • recruiters
  • recruiting
  • recruitment
  • resume
  • resumes
  • salaries
  • salary
  • salary
  • work


  • association
  • associations
  • certification
  • certifications
  • class
  • classes
  • club
  • clubs
  • college
  • colleges
  • conference
  • conferences
  • council
  • councils
  • course
  • courses
  • education
  • exam
  • exams
  • institute
  • institutes
  • instructor
  • instructors
  • program
  • programs
  • school
  • schools
  • seminar
  • seminars
  • teacher
  • teachers
  • textbook
  • textbooks
  • training
  • tutor
  • tutorial
  • tutorials
  • tutors
  • universities
  • university
  • workshop
  • workshops


  • aluminum
  • ceramic
  • cotton
  • fabric
  • glass
  • gold
  • iron
  • leather
  • metal
  • paper
  • plastic
  • rubber
  • silver
  • stainless steel
  • steel
  • stone
  • vinyl
  • wood


  • about
  • advisory
  • apartment
  • architecture
  • arena
  • bank
  • blog
  • blogs
  • book
  • books
  • bulletin
  • bulletins
  • channel
  • condo
  • county court
  • festival
  • homes
  • real estate
  • trail


  • film
  • films
  • graphic
  • graphics
  • icon
  • icons
  • image
  • images
  • j-peg
  • j-pegs
  • jpeg
  • jpegs
  • jpg
  • jpg’s
  • logo
  • logos
  • lyric
  • lyrics
  • music
  • music video
  • pdf
  • pdfs
  • photo
  • photograph
  • photographs
  • photos
  • pics
  • picture
  • pictures
  • pix
  • ringtones


  • about
  • article
  • articles
  • book
  • books
  • calculator
  • case studies
  • case study
  • data
  • define
  • definition
  • diagram
  • example
  • examples
  • forum
  • forums
  • guide
  • guides
  • history
  • journal
  • journals
  • learn about
  • magazine
  • magazines
  • map
  • map
  • maps
  • maps
  • metrics
  • news
  • report
  • reports
  • research
  • resource
  • resources
  • review
  • reviews
  • sample
  • samples
  • statistics
  • stats
  • success stories
  • success story
  • tutorial
  • tutorials
  • what are
  • what i
  • white paper
  • white papers


  • bargain
  • cheap
  • cheapest
  • clearance
  • close out
  • close outs
  • closeout
  • closeouts
  • discount
  • discounted
  • free
  • hack
  • hacks
  • inexpensive
  • liquidation
  • low cost
  • odd lots
  • overstock
  • remainder
  • remainders
  • short cut
  • short cuts
  • shortcut
  • shortcuts


  • book
  • books
  • diagram
  • FAQ
  • info
  • information
  • library
  • meaning of
  • news
  • newsletter
  • newsletters
  • newspaper
  • newspapers
  • police
  • theories
  • theory
  • weather
  • what are
  • what is
  • when can
  • when i
  • where can
  • wiki
  • wikipedia


  • anime
  • casual encounters
  • chicks
  • dating
  • kinky
  • naked
  • nude
  • personals
  • porn
  • porno
  • sex
  • x-rated
  • xxx

Our First Jersey Shore Marketing Meetup


We hosted our first Jersey Shore Marketing Meetup yesterday evening, and we’re proud to say that it was a huge success!


Not only did we welcome new members, it was also a pleasure to see familiar faces of local business from along the Jersey Shore.

Aside from our warm introduction, the main focus of last night was an outstanding video presentation which involved many aspects of marketing strategies towards ramping up businesses through the power of online advertising.

We also enjoyed refreshments and food throughout the entire night. Marketing, pizza, and beer seem to be a great combination…

Altogether, our first Meetup was a proud accomplishment for the team at JXT Group and beneficial to everyone! We thank you for joining us in learning more about our passion for online marketing.

Join us at the next Marketing Meetup →

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Inbound Marketing: Using Google AdWords and SEO to Attract New Customers

Inbound Marketing, made popular by the digital marketing platform Hubspot, is the ideology that your company or brand should be attracting customers as opposed to interrupting them. Slimy sales tactics are thrown out in exchange for relevant content tailored specifically for your customers’ personas and search terms.

Below, JXT Group explores all the ways in which you can utilize paid search and organic SEO to strengthen your inbound marketing campaigns, optimize your content for distribution, and start attracting more leads to your website and brand.

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Inbound: The Fundamentals

The fundamentals of Inbound Marketing are made up of a tried and tested science of tactics and processes your organization can implement to attract new leads, collect their information, and close on a sale.

Attract – This is the first step of the inbound methodology and revolves around appealing to a customer’s needs and wants. Prior to attracting leads, it may be a good idea to develop customer personas. This will help you better define the unique customers you have.

During the attraction phase, companies are encouraged to create blogs, white papers, e-books, and case studies that are optimized with the keywords they would like to target.

Convert – During this stage, companies are looking to convert the traffic they have attracted into a lead. This is done through website forms (in exchange for an email or user action), call-to- actions, and landing pages.

Close – The goal of this part of the process is to close your lead into a customer. This is achieved through the use of CRM, workflows, and email marketing campaigns. Lead nurturing, such as providing prospective leads with useful and relevant content, is a major part of the success of inbound marketing.

Delight – After a purchase has been made, the buyer journey does not stop, it pivots, and it is during this time that companies should offer surveys and smart content to help improve the customer’s experience. Additionally, social monitoring can be utilized to find where conversations about the company are taking place.

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Enter Google AdWords

How does Google AdWords fit into this equation?

By providing all the tools needed to really capitalize on targeted keywords and allowing businesses to optimize quality content for Google’s search engine. Using AdWords is how you get your content in front of the right eyes. By running ads that use keywords relevant to your content, you are now linking searchers directly to the content they can consume right on your site.

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To summarize, you’re creating keyword rich content, then using AdWords to showcase your content to Google searchers. These searchers click on your ads based on search terms and are brought to your site which features the content that is of interest to them.

Additionally, because your inbound content is organic in nature, it helps increase your AdWords AdRank, saving you on your ad spend budget and helping to increase the performance of your ads.

Improving Organic SEO

One of the most beneficial elements of inbound marketing is the positive impact it can have on a website’s organic SEO. Inbound marketing implements a heavy amount of blogging, a surefire way to add optimized content pages to your website.

Each blog post on a site creates a brand new page that can be indexed by Google that is packed with text, keywords, media and more! Once you have a completed blog you can distribute it on social media and use it to attract users and push traffic towards your website.

Each and every industry has something they can start blogging about. Start by figuring out what your customers’ needs are, what keywords relate to them, and get blogging!

For more information on optimizing your website for inbound marketing & Google Search email us at [email protected]

Top Marketing CRM & Apps of 2016

With the explosive growth of Digital Marketing over the last five years, businesses and industry professionals are constantly looking for the next best piece of software to help them manage campaigns and content.

As the technology evolves, more tasks can be handled autonomously, giving marketers some breathing room amongst the chaos of the marketing frontier.

Below, JXT Group takes a look a variety of apps that are making the daily grind a little easier as well as giving users the freedom to customize how they want to approach their marketing strategy.


Hubspot is arguably the top dog when it comes to inbound marketing and customer management or CRM. With a wide variety of options available and an inexpensive option for small businesses, Hubspot is a top contender on this list.

Hubspot offers a complete package of options including real-time monitoring, consumer engagement, social media management and scheduling, blogging, and the ability to create custom landing pages and forms. This is only the tip of the iceberg. Users who fully take advantage of Hubspot will learn the science of inbound marketing, a science that has proven to increase sales up to 30%.

Its platform is attractive due to its all-in- one solution. Broken down by three tiers: basic, professional and enterprise, Hubspot’s simple yet comprehensive application makes it easier for businesses of all sizes to utilize its benefits.

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One of the top contenders to Hubspot, Marketo’s services are offered in a bit more complex package. The platform’s services are broken down into four areas: consumer engagement, real-time personalization, marketing automation, and marketing management.

One of the big benefits of Marketo’s service is its deep integration with Salesforce, being built around the same platform. Marketo offers itself with a bigger emphasis towards medium to large size businesses, as its pricing is not as affordable as competitor Hubspot’s entry level packaging.

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Marketo specializes in custom built solutions for enterprises, meaning that a higher level of marketing technology knowledge is required. However, with this ability, it’s easier for larger companies to make extremely detailed marketing campaigns with this software.


When speaking of Salesforce integration, it doesn’t get much better than Pardot, which was acquired by Salesforce. If Salesforce is the blood of your CRM, then Pardot will allow full integration with the platform.

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Pardot is relatively customizable depending on your goals. You can customize emails, target campaigns based on specific demographics, and can automate drip campaigns seamlessly.

One of the great aspects of Pardot is the ability to see leads and prospect activity easily on the platform. If your prospect makes a move or visits your page, you can easily send out a message with just a click.

Google Analytics and AdWords Suite

Taking a step away from CRM, Google’s advertising suite is a robust tool for businesses. 2016 is an even bigger year for GoogleAnalytics with numerous changes in the works. We’ll start seeing more integration with Google Maps and location-based targeting in the latter half of 2016, along with changes to the bidding structure.

Google Analytics is the ultimate tool for your website user data. Google has made seeing your user flow even easier with visual flow charts to show activity.

Even as a free tool, Analytics provides deep insight into user geographic location, acquisition data and much more. The Google advertising suite is a top choice for monitoring your website activity in 2016 and continues to innovate.

These choices are a great way to introduce advertising, lead acquisition, and analytics into your workflow. If you haven’t been tracking your customer acquisition and user flow for your digital projects, it’s about time you got started.

Amongst the sea of digital marketing apps these are the top tier choices right now, tomorrow a new bevy of choices could go live and we would all have to learn and adapt quick!

With that said, JXT Group is available for consultation and advice in the digital marketing field, we know it can be a little overwhelming, that’s why we are here to help.

Email us at [email protected] if you have any questions!

Google Shopping: Increase Traffic & Drive Sales

It started as Froogle, became Google Product Search, and has finally landed on Google Shopping, an appropriate name for a powerhouse platform that allows merchants and vendors to gain maximum exposure for their products and online e-commerce stores.

From an advertising perspective, Google Shopping can put your products and brand in front of an entire universe of eyes, but in order to really see a return on your investments you have to maximize your listings and SEO and implement the merchant platform’s best practices.

Below, JXT Group explores the various elements of Google Shopping and how you can use it to drive sales and build awareness for your brand.

Improve Website Traffic and Increase Sales

Google Shopping allows a company to showcase their products to a much wider audience, which can help increase website traffic and conversions as the search results are explicitly tailored to the user’s needs and link directly to a company’s website.

Essentially, this allows you to advertise your products first and your business or brand second. Once a user becomes interested in your product and clicks through to your website, they can discover your brand and learn more about what you have to offer.

Right now, if a user is to do a search on Google for a product keyword they’ll get the usual search results of ads that have ranked well for that related keywords, additionally, Google will also display a side or top panel of Product Listing Ads or PLAs. You can also discover PLAs by clicking on the Shopping tab on the Google search results menu.

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These PLAs are the Google Shopping results for a user’s search, showing them photos of the products, pricing, and the company selling the product. This is great placement to get on Google’s SERP, or search engine results page. It is visual, first and foremost, and can have a higher CTR given that it is a direct link to the product the user is searching for.

Google Shopping PLAs are an excellent way to drive traffic to your website and can help increase organic SEO and turn conversions, resulting in more sales for your products and page visits to your site.

Tips and Best Practices

Optimizing your Google Shopping listings is a step in the right direction for ranking higher on the SERP pages and reducing your overall AdSpend. Using high-quality images, mindful descriptions, and adhering to Google’s editorial guidelines will help your product be discovered easier and strengthens your overall campaign.

Additionally, planning for separate campaigns for your PLAs that focus on goals that are unique from the rest of your AdWords campaigns will help

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your data reflect more accurately, allowing for a more targeted approach.

One enhancement to consider is adding promotional text to your ad, this makes the ad more attractive to the searcher and highlights your special offerings.

For more information, Google has created an entire Best Practices Guide that gives detailed instructions on how to lead a successful Shopping Campaign. We suggest brushing up on some best practices!

But What About Amazon?

There’s no arguing that Amazon is a juggernaut when it comes to e-commerce and as far as gaining exposure for your products, it offers an incredible distribution channel, but it is not without its cons.

One major issue with Amazon is that it can absorb your brand and it can be very difficult for your company to stand out amongst the hundreds of others offering similar products on the platform.

This is where Google Shopping shines, as it allows for you to maintain your brand essence while still mass marketing your products in one fell swoop.

Additionally, ChannelAdvisor has been monitoring the data of both platforms and noticed that Google Shopping was steadily continuing to grow and gain market share from Amazon.

Appeal to the Mobile User

Smart companies know how important it is to keep their mobile customers in mind and this is still true for a Google Shopping Campaign. The beauty of Google’s PLAs is that they offer a mobile user the ability to shop locally and online simultaneously.

With the Google Shopping filter, users can not only filter by prices and brand names, but also by nearby locations allowing them to only see merchants selling these items in their vicinity.

Consider the last-minute shopper, someone who needs a product immediately. This person doesn’t have the time to wait for something to arrive in the mail, so they need to know what is available to them, within a local proximity. Google Shopping provides a solution for shoppers who are in the micro-moment, that instant when they need a product right then and there. As Google Shopping continues to refine itself and provide

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a more relevant user experience, JXT Group will be there to adapt to its state-of- the art capabilities.

For more information on how to successfully build an AdWords or Google Shopping Campaign, contact us at [email protected]!