We have covered some hot email marketing tips in the past. Here are some additional handy tips to help you get the most out of your mailing list.
Welcome Email Campaign
One of the most overlooked parts of a successful eCommerce mailing list is sending out a series of welcome emails. The best thing would be to send an email right when the customer signs up with a thank you message, an exclusive promo code and some bullet points as to what they can look forward to.
After that, it would be a good idea to send another email a couple of weeks later with additional information such as shopping tips for your website/industry as well as links to important sections of your site.
The main idea of the Welcome Email Campaign is to get the customer accustomed to receiving emails from your store. When someone is expecting to receive emails from you, you’ll get much more engagement from them.
Test Subject Lines
It’s always a good idea to A/B test. One area that can use A/B testing is your email subject line. You can do this by sending test copies of your email to two smaller segments of your list with different subject lines. After a few hours, you’ll be able to see which resulted in a higher open-rate. You’ll want to use this subject for the rest of your list.
Some email service providers have this functionality built-in, but most of the smaller platforms do not. Either way, it’s worth the extra work, especially with large mailing lists.
Clear Call To Action
Once you got the consumer to open your email, how do you get them to your site? The main idea is to have a clear call-to-action as soon as the consumer opens the email. Some merchants make a mistake of putting the call-to-action in a place where consumers do not notice it right away. Take an extra few minutes to get this right.
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