eCommerce Links – 05/25/2011

Here are some links for today:

eCommerce Links – 05/24/2011

I haven’t been posting much recently so I figured I’ll post links to some good articles I came across.

Please let me know your thoughts in the comments. Is this something you would be interested in?

Litmus App Email

Overview: Email Preview Service
Rating: ★★★★★

Description: Litmus allows you to preview how your email marketing message will look on all email clients and ISPs. In addition, they offer spam filter testing and a suite of analytical options. Read more →

Treepodia Automated Product Videos

Overview: Automated Product Videos
Rating: ★★★★★

Description: Increase your sales conversions by covering your entire product catalog with video. Treepodia is an automated solution that takes your product datafeed and creates individual product videos for your eCommerce site. Their solution is easy to set up and can be up-and-running on your site in 24 hours or less. Read more →

Trada Crowdsourced Search Engine Marketing

Overview: Crowdsourced Search Engine Marketing
Rating: ★★★★★

Description: Trada is the world’s first and only crowdsourced PPC services marketplace, where a community of more than 1,000 paid search experts – Optimizers – work and are paid on their performance. Read more →

SearchSpring Site Search

Overview: Site Search Platform
Rating: ★★★★★

Description: Shoppers move fast. 97% leave your online store empty handed. Let’s do better. SearchSpring’s E-Commerce Site Search, Navigation & Merchandising platform unleashes findability – engaging shoppers, providing fast answers and empowering more informed purchase decisions. Read more →

Increase Engagement On Your Email Marketing Campaigns

We have covered some hot email marketing tips in the past. Here are some additional handy tips to help you get the most out of your mailing list.

Welcome Email Campaign

One of the most overlooked parts of a successful eCommerce mailing list is sending out a series of welcome emails. The best thing would be to send an email right when the customer signs up with a thank you message, an exclusive promo code and some bullet points as to what they can look forward to.

After that, it would be a good idea to send another email a couple of weeks later with additional information such as shopping tips for your website/industry as well as links to important sections of your site.

The main idea of the Welcome Email Campaign is to get the customer accustomed to receiving emails from your store. When someone is expecting to receive emails from you, you’ll get much more engagement from them.

Test Subject Lines

It’s always a good idea to A/B test. One area that can use A/B testing is your email subject line. You can do this by sending test copies of your email to two smaller segments of your list with different subject lines. After a few hours, you’ll be able to see which resulted in a higher open-rate. You’ll want to use this subject for the rest of your list.

Some email service providers have this functionality built-in, but most of the smaller platforms do not. Either way, it’s worth the extra work, especially with large mailing lists.

Clear Call To Action

Once you got the consumer to open your email, how do you get them to your site? The main idea is to have a clear call-to-action as soon as the consumer opens the email. Some merchants make a mistake of putting the call-to-action in a place where consumers do not notice it right away. Take an extra few minutes to get this right.

Photo Credit: 姒儿喵喵