How Audience Signals & Targeting Works on Performance Max
Performance Max combines the full funnel into ONE campaign. The working theory is that as you raise bids and budgets, the algorithm needs to do more upper-funnel prospecting as a percentage of the total spend/visits. So let’s understand who...
Changes to Keyword Matching in Google Ads: How This Affects You
Most consumers have very little understanding about how Google Ads work, and why your specific ad appears, or doesn’t...
JXT Group Recognized as a Leading Google Ads Agency!
JXT Group is the destination for your online advertising needs. Located in Ocean, NJ, we provide PPC, SEO, and...
Who Will Win the Battle for the Best Online Marketplace?
The big three marketplaces are duking it out on the Internet for market share and consumer dollars. Amazon...
The ABCs of SEO
In 2019, pretty much everyone knows that SEO (search engine optimization) is crucial for marketing your business online. Still,...
Google Marketing Live 2019 – Trends and New Developments We’re Super Excited About
JXT Group is super proud to have been invited to attend Google Marketing Live 2019 in San Francisco! This...
How to Use AI & Machine Learning to Improve Your Online Marketing in 2019
All the new recent advances in AI and machine learning are creating opportunities in the digital marketing landscape. If...
About me
MENACHEM ANI
Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.