How to Effectively Use Broad Match in Google Ads
Among the various keyword matching options available in Google Ads, broad match is one of the most versatile and widely used options. Even Performance Max campaigns, Google’s most cutting-edge smart shopping feature, will default to broad match keywords in...
Google Shopping: How to Optimize Your Campaigns This Holiday Season
The holiday season is the time for surges in sales. However, as more online retailers are taking advantage of...
Why Use Live Stories on Instagram and Facebook?
Going LIVE In today’s business market, having a social media presence is huge! Creating great content and posting often is...
4 Simple Ways To Make The Most Out Of Your Bidding
When it comes to bidding strategies, every campaign is different! Your strategy should be based on your goals for...
HOW TO: Create Successful Smart Shopping Campaigns
Recently Google Ads has launched a new type of Shopping campaign that is simple to build and easy to use!...
3 Keys to Growing Your Social Media
It’s easy to get lost in the whirlwind of social media content. Here’s how to help your content stand...
How to Optimize Your Product Pages to Sell More Online
Every industry has its examples of exceptional businesses that stand out from the competition. It’s the same online, with...
About me
MENACHEM ANI
Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.