Harnessing Data Studio for In-Depth Google Ads Reporting
In the fast-paced world of digital advertising (in which advertising spending is predicted to hit over $602 billion this year), data is king. For businesses utilizing Google Ads, harnessing the power of data analysis is crucial to staying competitive...
5 Tips to Boost Your Sales Using Google Shopping in 2018
In 2018, Google Shopping ads (a.k.a. Product Listing Ads, or PLAs) have become by far the dominant online ad...
Email Marketing Trends for 2018…and Beyond
Email marketing has long been a mainstay of the digital marketing landscape – but new developments are changing what...
SEM Trends in 2018: What’s Coming?
Digital technology has changed everything, as we all know, especially in marketing. After such drastic change over the past...
Paid Search: 2017 Greatest Hits
Paid search is a mainstay for marketers in all industries, but as regular machine learning and algorithm changes took...
SEM Trends: The 2017 Holiday Season
The holiday season is the most wonderful time of the year for brands to make an all-out push toward...
Lead Generation Tactics Using AdWords
With SEO proving critical to determine the survival of online businesses, having the right tools on your side can...
About me
MENACHEM ANI
Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.