PriceGrabber is one of the top-tier Comparison Shopping Engines, they command 5 million unique monthly visitors (it jumps up to about 8 million during the holiday season). Out of all the different shopping engines, I have seen the best ROI from PriceGrabber. Here are some ideas on how to boost your performance on PriceGrabber. Product Categorization […]
List Your Products Free On ShopMania
ShopMania is a Price Comparison Engine a la PriceGrabber and Shopzilla that let’s you list your products for free if you put a seal on your site that says ‘Listed on ShopMania’. In addition, they also offer premium accounts where you pay a Cost-Per-Click (CPC) like on the other major shopping engines. The premium accounts […]
New Sponsored Search Section Google Product OneBox
I’m not sure if this is new or not (seems new to me) — Google is now displaying a Google Product Search OneBox on the top right of the Sponsored Search section. This is great for merchants as Google is really pushing Google Product Search in prime real estate. This is not to be confused […]
Product Categorization On Comparison Shopping Engines
Categorizing your products properly on each comparison shopping engine is one of the most important parts of your product listings. Sometimes having a product in the wrong category can get you many wasteful clicks and will cost you an arm and a leg at the same time. On the other hand, having your product in […]
All New Google Merchant Center Dashboard
Yesterday Google rolled out a major new interface for Google Base and has re-branded it Google Merchant Center. All the important info such as Active Products, Search Clicks, Data Feed info is displayed right when you log in. In the old interface you had to click through a few pages to see all the data. […]
Datafeeds & Google Base: How To Make It Work
Unlike most other Comparison Shopping Engines, Google Base (Product Search) is free. Free for all merchants and free for consumers. Free as in beer. With that being the case, it is very important to make sure your feed is uploading properly. It is very easy to format a small feed properly. When you have a […]
Get A Higher CTR With Merchant Logos On Comparison Shopping Engines
Sometimes it’s hard to stick out on shopping comparison engines. Every little tweak can help. Adding your logo to your listings will definitely raise your click through rate (CTR). This may be fairly obvious to some merchants, but many merchants don’t include their logo with their listings. Aside from laziness, there are other reasons not […]
How To Lower Costs On CSEs With An Inclusion Only Feed
When you have a large feed, there is usually a very long tail of products that send traffic to your site. Sometimes you can get one or two clicks on a thousand different products. You may not notice the cost of each click on it’s own, but it starts to add up. With a standard Kill […]
How To Use Comparison Shopping Engines To Build Positive Brand Reputation
Problem Most customers that are satisfied with their purchase from your ecommerce store will not go out of their way to review their shopping experience. It’s usually the customer who’s order got messed up who will go and leave you a review on PriceGrabber, ResellerRatings and the like. Solution It’s only normal, but what should […]