Marketing

Google Is Blocking Organic Search Terms In Google Analytics, What Should I Do?

Image Credit: NotProvidedCount.com

As reported by many industry followers. Google will now be serving search results for most users on SSL secure secure pages. As a merchant measuring SEO traffic from Google Analytics, this is bad news. This means that you will no longer be able to see what search terms are driving traffic to your site for users who came from Google.

Not Provided… What Now?

Here are some websites, tools and articles I came across that can help you get the most of whatever data Google does provide for Analytics users.

#1 – Not Provided Count Tracker

Keep track of the Not Provided Count by checking NotProvidedCount.com. They provide you with aggregate numbers from 60+ sites that they are tracking. Visit →

notprovided_analytics2

#2 – Not Provided Kit For Google Analytics

The “Not Provided” Kit is a set of simple add-ons for Google Analytics to help you understand what’s happening now that data is absent. It won’t fix the problem, but it may bring other insight around ‘not provided’ visits. Import →

The Kit Includes:

  1. Your Current Percentage: A single-chart dashboard showing your current ‘not provided’ percentage (ie. how much open data remains).
  2. Full Dashboard: A full dashboard of trends for ‘not provided’, including graphs, metrics, and breakdowns by browser, device, etc.
  3. Detailed Report: A more detailed custom report showing full landing page info for not provided traffic.
  4. ‘Not Provided’ Segment: An advanced segment allowing you to see any Google Analytics reports for just ‘not provided’ traffic.
  5. ‘Keyword Known’ Segment: An advanced segment showing any report only where Google organic keyword data was known.
  6. A ‘Not Google’ Segment: This ‘Non-Google’ organic search segment shows you data only where you do have perfect keyword data from other search engines that you can act on.

Google Analytics

#3 – Watch This: Moz Whiteboard

In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change, finding data from other sources to stay on top of their SEO efforts. Watch Video →

moz-whiteboard-tuesday

HOW TO: Import Offline Conversions Into AdWords

Recently, Google AdWords introduced the ability to import offline sales data. If you get a lot of phone sales, you’ll want to do this. Google says:

Sometimes, a click on an AdWords ad does not lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world after a click on one of your ads.

I think we all agree. Let’s do this. Here’s how:

Step #1 – Enable Auto Tagging

Go to Google AdWords → My Account → Preferences and turn on Auto Tagging. This will allow Google to add a suffix parameter with the GCLID to each URL. auto-tagging

Step #2 – Capture The GCLID

Whenever someone clicks on your ad and comes to your website, you will need to grab the GCLID from the URL parameter and store it in the session or cookie. Sample JavaScript code to store the GCLID in a cookie called ‘gclid':

gclid

Step #3 – Store GCLID With Lead Data

When they submit a contact form, you will want to store the GCLID in your database alongside the rest of the customers information.

Here’s an example form with a hidden field for collecting the GCLID. You should insert the highlighted <input> tag in between your <form> tags.:

<form action="" name="myForm"> 		
         Name: <input type="text" name="name"> 		
         <input type="hidden" id="gclid" name="gclid" value=""> 	 	
         <input type="submit" value="Submit Form" name="btnSubmit"> 	
   </form>

Here’s example JavaScript code you can use to retrieve the GCLID value from the cookie and update the value of the hidden form element.

<script> 
  function readCookie(name) { 
  var n = name + "="; 
  var cookie = document.cookie.split(';'); 
  for(var i=0;i < cookie.length;i++) {      
      var c = cookie[i];      
      while (c.charAt(0)==' '){c = c.substring(1,c.length);}      
      if (c.indexOf(n) == 0){return 
  c.substring(n.length,c.length);} 
  } 
  return null; 
  } 

  window.onload = function() {      
      document.getElementById('gclid').value = 
  readCookie('gclid'); 
  } 
  </script>

Step #4 – Offline Conversions

Go to Google AdWords → Tools and Analysis → Conversions and click ‘+Conversion’ and add a new conversion. When adding the new conversion, select ‘Import’ as the source.

Conversion Tracking

Step #5 – Import Conversions

Now that you set up a Conversion in AdWords, you’ll want to go back to Tools and Analysis → Conversions. Now click on ‘Upload’ and you will get the upload page.

Conversion Tracking

Before uploading, make sure you format the data according to the template files provided by Google. Here is a sample of how the data should look:

csvtemplate

Header Notes: Make sure to edit the time zone in the header. I entered -5000 for New York in my sample. Column Notes:

  • Action – should always say the word ‘add’
  • Google Click Id – should have the GCLID associated with that conversion
  • Conversion Name – should match the exact value from step #3
  • Conversion Value – dollar amount, no commas or currency symbols
  • Conversion Time – date and time of the transaction

You should be all set.

Let us know how it works for you in the comments.

Bing Ads Launches New Sidebar For Easier Navigation

Looks like Microsoft added a new sidebar in Bing Ads. It works much like the navigation sidebar in Bing Ads Editor or Google AdWords. It makes it that much simpler to switch campaigns.

Previously, if you were working on multiple campaigns you had to go back to campaigns tab and then select another campaign. Or if you knew about it you can hover over the word ‘campaign’ in the breadcrumb navigation and it would drop down a list of all campaigns. But, I think most people didn’t even realize that option was available.

See below for a blurred out screenshot of the new navigation sidebar from Bing Ads.

Bing Ads Sidebar

HOW TO: Create The Perfect Post On Facebook, Twitter, Pinterest & More [Infographic]

Today’s infographic comes from My Clever Agency, a quick run through how to optimize your social media posts for higher engagement and better results.

Social media works at a fast pace, Vine has only been around for 8 months yet it’s taking on the big social networks and is now used as a key aspect of many campaigns. If you read our last Perfect Post infographic then here’s a recap – but we’ve now included how to best use Instagram and Vine to your advantage.

If you’re new here, well, we can’t wave a magic wand and give you top-notch engagement across all your social platforms – we’re old fashioned and believe you have to work at it – but we’ve tried to make it easier for you. Here is what you can do to create ‘perfect social media posts’:

Infographic

Image Credit: My Clever Agency

Import Offline Sales Conversion Into Google AdWords

Google has been adding a lot of new features to AdWords recently. This past Thursday they announced the ability to import conversions that happened offline. So if your business gets a lot of phone sales, this is for you.

CIF1

From the announcement:

How you might use the conversion import feature

Let’s see how importing conversions can help a small business measure and optimize for the entire customer journey, from online leads to offline sales.

Isabelle designs, builds and sells high-end custom furniture. She uses AdWords to drive prospective customers to her website, where they can submit their contact information and request a sales call. AdWords Conversion Tracking can measure these raw lead submissions, but since most of them won’t result in a sale, she optimizes her campaigns on raw submitted leads; not actual sales.

Now that she’s able to import her offline conversion data (including sale value), Isabelle can better understand which keywords drive the most profitable sales. With a more accurate ROI picture, Isabelle can better manage her bids and budget.

Read More→

Bing Shopping Launches Product Ads, Rich Captions & More

Bing announced some changes to Bing Shopping last week. First of all, they are now calling it Bing Product Search.

Integrated Results

One of the main changes is that you no longer need to click on the “Shopping” tab. Bing will automatically show product lists based on the intent of the search query. So if they think you are looking for a product, they will push out the info for you.

Product Snapshots

They are also bringing Snapshot technology to expose more of the details you need for a specific product, like specs and reviews, to make a decision without having to click to another page.

snapshot

Rich Captions

Rich Captions is a new free service which gives you an opportunity to provide information about your products directly on the Bing search result pages. Your product’s price and availability may be displayed below the search algorithmic results linking to your product’s page. This new experience will begin to roll out in the next month. To participate, you will need to submit your product catalog via a feed. If you are a Product Ads beta customer, this feed is the same as your Product Ads feed or you can create a new one.

2086.Shopping1.png-550x0

Product Ads

Like Google AdWords Product Listing Ads, Bing Product Ads will allow you to promote products directly on the search results page. The ads are delivered on both Bing and Yahoo! search result pages and will allow advertisers to include product details such as image, price and description within their ads, delivering key information about the product offers that will help users make informed decisions before clicking on the ads (which improves the conversions). This program is currently in Beta, so keep your eyes open for your invitation to join the program.

4375.Shopping3.jpg-550x0

View Paid & Organic Search Query Reports Directly In Google AdWords

Google released a new report where you can see you paid and organic search data directly within AdWords. This report will give you a high level overview of Clicks, Queries and your CTR.

paid-organic

Today, we’re announcing the addition of the paid & organic report in AdWords, a new report to help you analyze and optimize your search footprint on Google. Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap. The new paid & organic report is the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page.

Here are some ways you can use the paid & organic report to measure and optimize your search performance:

  • Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by looking for queries where you only appear in organic search with no associated ads.
  • Optimize presence on high value queries. Use the report to improve your presence in paid results and monitor your high value queries for organic results.
  • Measure changes holistically. As you test website improvements or AdWords changes to bids, budgets, or keywords, you can more easily report the impact across paid, organic, and combined traffic.

Read the full post here.

Google Shopping Unique Product Identifier Requirements Deadline On September 16th

Google announced that they will be enforcing the new unique product identifier requirements to continue improving data quality on Google Shopping. See the full reminder from this afternoon:

A few weeks ago, we announced that we’ll soon be enforcing the new unique product identifier requirements to continue improving data quality on Google Shopping. These new specifications help us serve better results to users while creating more opportunities for merchants. We highly recommend making the necessary changes to comply with data quality requirements, as better data quality is a key lever to improve the performance of your Product Listing Ads campaigns.

Beginning on September 16th, all previously exempt accounts in France, Germany, and the United Kingdom as well as all accounts in Australia, Brazil, Switzerland, Czech Republic, Spain, Italy, Japan, and the Netherlands will begin to be subject to these new requirements. By November, all violating offers will be rejected and will not be served through Product Listing Ads. These new feed specifications are already being enforced for all accounts in the United States and non-exempt accounts in France, Germany, and the United Kingdom.

In September, we’ll also begin enforcing correct use of the ‘identifier exists’ attribute. To avoid disruption to your traffic, please ensure that you’re only submitting ‘identifier exists’ with a value of FALSE in categories where unique product identifiers are required but no such identifier exists for an item (for example, custom goods). Please review the latest product feed specification to learn more.

To help merchants with this transition, we’ll be broadcasting Google Shopping Office Hours via a Hangout on Air on Tuesday, August 27, 2013 at 9:30 am Pacific Time. We encourage you to join us to get advice about data feeds and unique product identifiers. If you already know what you’d like to ask, feel free to post it in the comments now. You’ll be able to submit questions during the Hangout on Air as well.

Make sure you don’t get dropped out of Google Shopping. Here’s what you need to do:

Include unique product identifiers in your data feed
  • Apparel categories: ‘brand’ is required. Additionally, for the categories listed below, you must submit at least 1 out of ‘gtin’ or ‘mpn’:
    • ‘Apparel & Accessories > Shoes’
    • ‘Apparel & Accessories > Clothing Accesories > Sunglasses’
    • ‘Apparel & Accessories > Handbags, Wallets & Cases > Handbags’
    • ‘Apparel & Accessories > Jewelry > Watches’
  • Media and software categories: ‘gtin’ is required
  • All other categories: at least 2 of the following 3 identifiers are required: ‘brand’, ‘gtin’, and ‘mpn’.
  • Exception: in categories where unique product identifiers are required but no such identifier exists for an item (e.g. custom goods), submit ‘identifier exists’ with a value of FALSE.

If you don’t provide the required unique product identifiers, your items may be removed from Google Shopping. For all your items, we recommend submitting all three attributes (‘brand’, ‘mpn’, and ‘gtin’) where available.

Required Product Categories

Please note that it is possible that none of your products will appear in Google Shopping if your data feed does not include the required unique product identifiers in all categories, except for custom goods.

Custom goods: Custom goods are one-of-a-kind items for which no unique product identifiers exist, like vintage goods, collectibles, art, perishables, books published before 1970, and other special items. Custom goods can be in any product category.

Category Identifiers required for each product
Media (i.e., Music, Movies, Video games) UPC, EAN, or JAN
Books ISBN (Either ISBN-10 or ISBN-13. Exceptions apply for books published before 1970.)
Apparel (outside of the Shoes, Handbags, Sunglasses, and Watches categories)* Brand
Items in the Shoes, Handbags, Sunglasses, and Watches categories Brand and at least 1 of the following 2 identifiers:

  • UPC, EAN, or JAN
  • MPN
Custom goods The ‘identifier exists’ attribute must be provided with a value of FALSE.
All other At least two of the following three identifiers:

  • UPC, EAN, or JAN
  • Brand
  • MPN

*Definition of Apparel: To see the scope of the apparel category, please visit the ‘apparel and accessories’ section of the taxonomy chart.

Plot Charts By Day, Week, Month & Quarter In Google AdWords

Search Engine Roundtable reports that Google AdWords now has the ability to plot your charts by day/week/month/quarter. This is something that always felt like it was missing because I always use this in Google Analytics.

Plot your chart data in AdWords by day, week, month, or quarter

How many times have you wished you could get a quick snapshot of how your search traffic is trending, and in the time increments that matter to you? You might want to see weekly trends if you refresh your inventory on a weekly basis, or if you have quarterly sales goals you might want to track your performance trends by quarter. Today, we’re making it easier and faster to get a customized view of how your performance is trending with a new button right above your chart in AdWords that lets you toggle between Daily, Weekly, Monthly, or Quarterly data (shown below). We hope this will save you time and make you more efficient while optimizing your search campaigns.

Chart-Time-Control-1377000160

Image Credit: SERoundtable

Did you ever notice this feature wasn’t there?

Facebook Is Building A PayPal Competitor For Easier Mobile Shopping

facebook_buy_now

AllThingsD reports that Facebook is building their own alternative to PayPal to make mobile shopping easier.

Facebook plans to test a new payments product that would allow online shoppers to make purchases on mobile apps using their Facebook login information, according to sources familiar with the company’s plans.

The product, sources say, would allow any shopper who has previously provided Facebook with their credit card details to make purchases on partnering e-commerce mobile apps without entering billing information.

Facebook confirmed the test, which is expected to launch in the next month or so, to AllThingsD.

Thrillist-owned JackThreads, a flash-sale shopping site for young men, is the pilot partner. The company has a strong relationship with Facebook, sees a good chunk of revenue come through mobile phone purchases, and may also have a decent demographic overlap with one particular segment of Facebook users — gamers — who would have provided the social network with credit card information. It will be interesting to see if Fab, another close partner of Facebook’s that does well on mobile devices, will follow suit.

Would you implement Facebook Payments on your site?

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