Marketing

Google Releases AdWords Editor 10.2 Featuring Upgraded Sitelink Support

Update: Google just posted about the new Editor on the AdWords blog.

Google tweeted that a new version of AdWords Editor is now available for download. However, it doesn’t seem to be available from the AdWords Editor page yet. It is available through the help section though.

A full list of the changes can be found here:

  • View upgraded sitelinks on the new Extensions > Sitelinks (upgraded) tab.
  • Add, edit, or remove upgraded sitelinks at the campaign or ad group level.
  • Copy and paste upgraded sitelinks between campaigns or ad groups.
  • Include upgraded sitelinks in imports and exports.
  • Change a sitelink’s platform targeting (all devices, desktop and tablet devices only, or mobile devices only), or the device preference for an individual sitelink (all or mobile).
  • Schedule start and end dates for your sitelink to run, or set it to run specific days of the week and times of day.
  • Disable upgraded sitelinks at the ad group level.

eBay Commerce Network (Shopping.com) Launches New Merchant Center Interface

eBay Commerce Network

eBay Commerce Network, the backend Merchant Center for Shopping.com has just launched a new interface. It looks pretty great at puts a lot of additional information right in your dashboard.

Check out the full email from eBay Commerce Network below.

Hi Partner,

We are excited to announce the launch of our new and improved Merchant Center!

We refreshed this tool with a more intuitive user experience to help you make better data-driven decisions, improved the load times, and introduced new reporting.
check

Your New Home Page
The new Summary page helps you stay on top of key campaign information, including your latest performance trends. Now, when you log in, you’ll have instant access to an interactive campaign dashboard displaying your performance trends.

Enhanced Reporting Platform
Our improved reporting tools provide deeper insights into your campaign, helping you analyze and optimize performance on our network. You can now utilize a visually rich reporting dashboard, with key campaign trends by day, week, or month, YoY comparisons, and more.

Sophisticated new bidding tools
We’ve developed powerful bidding tools to help you increase product exposure, drive more traffic and grow sales. You’ll benefit from a more seamless and intuitive bidding experience as well as instructive videos and tips to help you bid smarter.

For more details on commonly used features check out our Help Center.

Sincerely,

Merchant Services
eBay Commerce Network

Commonly Used Features

Unique eCommerce Vine Video Marketing Samples

Recently, Brianna Wills published some examples of brands and companies using Vine to market their websites.

Since its inception, the Vine application has grasped the attention of various people worldwide as this mobile application enables them to record six second videos that can be shared on different social networks like Twitter, Facebook and more. In just 6 months, this application has grown to 13 million users. Various eCommerce merchants see the value in Vine. Today, you will find various eCommerce businesses that are using Vine videos for their eCommerce business for different purposes.

I figured I would showcase some additional examples of Vine videos that are really engaging potential customers.


Unboxing Vine from DrJays


Product Highlights from Zappos


Lineup from Diesel USA


Sneak Peak from Steve Madden

Chart Conversion Data In Google AdWords

conv-charts

John Diorio a Product Manager on the Google AdWords team shared this tidbit today:

#AdWords  Friends… a small reporting tidbit… you  can now chart the following 5 metrics in AdWords:  Total Conv. Value, Conv. Value / Cost, Conv. Value / Click and both Value  / Conv ratios.

These values have been reported in Google AdWords for some time. However, Google now added the ability to view this data on a chart.

Source: SERoundtable

Top 5 Tips For Using Offline Marketing To Boost Online Repeat Business

Ben is an entrepreneur on the internet and in the real world. Online he builds online businesses, and offline he invests in real estate. You can follow Ben at his website.

I am sure that you are doing everything in your power to market your ecommerce site to your clients. Email, SEO, AdWords, forum posting, coupons, social media, and more. But what if I told you that your most valuable time spent marketing is directed towards your existing customers. In this article I will cover 5 ways that you can target your existing customers in the offline world.

Here is my 5 point plan:

#1 – Mobile!

Make sure that your website is mobile compatible. It’s ironic that my first suggestion is totally “online,” but the offline world and the mobile world are almost one and the same. People are on their cell phones when they stand in line, wait in traffic, take the elevator, do #2, bored in a meeting, and just about any time we don’t need to focus on something important. So, if your customer sees your company in some offline space, it doesn’t help you to have a great desktop site, because if you don’t make a good first impression on their cell phone, they might not ever come back. Furthermore, mobile e-commerce is ramping up faster than online e-commerce, now making up 4% of total retail sales.

The best way to go about this is to make your website responsive, your web designer can help you with that. Also, Shopify has a mobile ecommerce themes that you can plug-n-play. I’m sure many e-commerce shops have mobile themes you can use.

#2 – Mobile, Again!

Send your customers text messages. Big box retailers are sending text messages all the time to remind customers of sales, or for delivery notifications. Consider using an text reminder service like Coordinato.com to schedule texts to be sent out automatically to your existing customers. You can also use Coordinato.com to send appointment reminders to remind your customers of important events coming up like holidays and birthdays.
You can send delivery notifications, and marketing messages. You can shorten links with Bit.ly or Goo.gl, and send recipients of text messages hyperlinks to landing pages on your website.

[Disclosure: Author is a founder at Coordinato]

#3 – Coupons

Photo: robayre

Send coupons in the mail. You can use a postcard service like VistaPrint.com to create a generic coupon for your business, and have them mail it out to your customers; it costs about $0.50 per postcard shipped. This is especially great since you already have your existing ecommerce customers’ mailing addresses.

#4 – Packaging

amazon

Invest in your packaging. As an ecommerce shop, you literally reach the inside of your customers’ homes. Take advantage of this by utilizing “smart packaging.” For starters, put your brand on your package. If you have a beautiful logo, then use it. This package will run by postal workers and anyone else in the final household destination. Just because the father made the order, does not mean the son knows where it came from. Amazon is a great example of this. Furthermore, like Amazon, you can print a call to action on the box. Things like, “Rate the product,” “Tell a friend,” will provide dividends for your business in the offline world without very much investment.

#5 – T-Shirts

Giveaway or sell t-shirts. Your customers should be your brand ambassadors. By making a handsome t-shirt that your customers would actually wear (not just as pajamas) can pay off with big time dividends. If you think that this might be too “expensive”, take a look at who your customers are, and cherry pick who receives a t-shirt. By sending a t-shirt to someone “big” in social media, might earn you a Tweet or Facebook post. A local pizza shop in my hometown had a special: 1 slice of pizza, and 1 t-shirt, for $5. Within a few months almost everyone that I knew at school had one of their t-shirts.

Best of luck!

What other offline marketing methods are you using to promote your online business?

5 Ways To Export Products From Magento For Comparison Shopping Engines

magento-export-products

Magento is a great platform with a ton of features. However, one issue a lot of merchant run into is exporting their products for the Comparison Shopping Engines (i.e. Google Shopping). I have tested a few different solutions over the years, and here are the top Magento Extensions.

 

Google Shopping   Magento Extension

#1 – Wyomind Simple Google Shopping

Although it is called Simple Google Shopping, you can use the output file to send to all Comparison Shopping Engines. The three main reasons to love this extension:

  1. It’s relatively cheap at €30 (around $40 USD)
  2. It works with every Magento product type (Simple, Configurable, Grouped, Bundled etc…)
  3. Great support team

When dealing with complicated products, most of the other solutions do not handle them well. Simple Google Shopping gives you the option to pull all child items with the parent URL but still use the child product image and price. It’s very versatile and can handle almost every Magento product mix that I’ve come across.

Download Simple Google Shopping

 

Data Feed Manager   Magento Extension#2 – Wyomind Data Feed Manager

If you are need a more complex solution with additional options, Wyomind also has a Pro version called Data Feed Manager. This version has many more features and can almost fully replace something like GoDataFeed. It is pretty cheap considering all the features it includes, the price is €80 (about $105).

Download Data Feed Manager

 

feed_exporter_icon_1

#3 – CPC Strategy Feed Exporter

This is a very simple feed export tool from CPC Strategy. Just pop in the Magento extension and follow the instructions here. This works well for simple products and best of all is free.

Download Feed Exporter

 

feedpro#4 – GoMage Feed Pro

GoMage has an extension that is similar to Wyomind’s Data Feed Manager. This is also meant to be used instead of software like GoDataFeed or SingleFeed. I haven’t used this one as much, but it work well and is reasonably priced at $189.

Download Feed Pro

 

Magento 1.6  Google Shopping   Products   Content   Stack Overflow#5 – Manually Export Products With PHP Scripts

If you are comfortable with PHP code, try this script. You just need to make a few changes and upload the file from your Magento server.

Download PHP Script

Back To School Shopping Trends From PriceGrabber Survey [Infographic]

PriceGrabber released this infographic which is based on data from their recent survey of over 2,000 online shopping consumers.

The outlook for the back-to-school shopping season remains positive. With unemployment rate dropping from 8.2 percent in June, 2012 to its current rate of 7.6 percent, shoppers are more inclined to spend than they were in the last couple of back-to-school seasons,” said Rojeh Avanesian, senior vice president of marketing and sales of PriceGrabber. “However, instead of spending on the newest gadgets, shoppers are looking for ways to get the most for their money by looking for deals as well as reusing already owned items before purchasing new ones.

2013-back-to-school-trends-infographic

Source: PriceGrabber