Google just announced on the Inside AdWords blog that they have simplified the requirements for joining the Google Trusted Stores program. Applying to become a Trusted Store is now simpler than ever. You only need to create an account and add two snippets of code to your website. You no longer need to submit shipment […]
Boost Your Post Holiday Sales for a Happier New Year
The holidays are over, but that doesn’t mean that the extra revenue they brought has to be boxed up along with the decorations. This new infographic from Wiser helps online retailers make the new year a bit happier with profit and revenue boosting tips. Check it out below to learn the top 5 ways maximize sales in […]
Why Consumers Prefer Online Shopping
With the arrival of a new year, number of shoppers making purchases online is anticipated to steadily grow. What is motivating consumers to shop online rather than making their purchases at a typical brick and mortar store? Check out the infographic below to learn more about the reasons behind this growing trend. Via Nextopia
Post Holiday Checklist: Things You Can Do to Make 2015 a Success
You made it through Christmas. Whew. Pat yourself on the back. But now it’s time to get back to work. Here are some things you can do to capitalize on your holiday success as well as put yourself in a good position for 2015. Counter drop in revenue with lead capture form In Q1, conversion […]
Top 5 Best Practices for Ad Viewability
Many of the ads served on the web never appear on a screen. But thanks to new advancements, we can now measure which digital ads were actually viewable- on screen. And as advertisers shift to paying for viewable instead served impressions, it’s important to understand what factors affect ad viewability. One surprising finding: Above the […]
Cyber Monday For Rookies
Did you know that in 2013, Cyber Monday sales rose 16% to a record $2.9 billion versus 2012, representing the heaviest online spending day in history? Via SnapParcel
The Complete Approach To E-Commerce Marketing On A Budget
You know your new business isn’t going to survive without some marketing, but after getting everything started, the funds aren’t exactly flowing. Don’t worry; you are not alone. Maintaining a strong marketing campaign while just starting out is a challenge many e-commerce companies face. It’s not easy, but if you have some time to spare, […]
Hey Small Businesses! Texting Your Customers Works
My name is Ben Bakhshi, I am one of the founders of Coordinato, a platform for sending phone/text/email messages and reminders for small businesses (eCommerce and physical). I have learned a lot about the Text Message marketing industry while building this business, I’d like to share a tidbit to help small businesses grow. If healthcare […]
Four Ways to Add Value to Marketing Campaigns Using Site Search Data
E-commerce marketers have steadily eyed ‘Big Data’ to learn more about their customers – for example, understanding how shoppers behave, their path to purchase and what they ultimately buy (or don’t buy) so that they can do a better job of merchandising products, improving customer service, and strengthening loyalty. However, mining these stores of data […]