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Increase Engagement On Your Email Marketing Campaigns
We have covered some hot email marketing tips in the past. Here are some additional handy tips to help you get the most out of your mailing list. Welcome Email Campaign One of the most overlooked parts of a successful eCommerce mailing list is sending out a series of welcome emails. The best thing would be to […]
How To Setup The New Google AdWords Product Listing Ads
Google has been testing Product Listing Ads for over a year with select *lucky* advertisers. This past week Google has rolled out this feature to all AdWords advertisers. In other words, we are all lucky now. For some reason, the setup process does not seem very straight-forward. Here is a quick guide on how to […]
6 Tips For Improving Email Campaign Delivery & Open Rates
Like most eCommerce stores, you have a database with all your newsletter subscribers. You send them emails on a weekly/monthly basis. You have a very low open-rate and deliverability rate… How do you fix this? Here are 5 quick tips to get your email in the customers inbox and get them to open it. Improve Deliverability Tip #1 […]
Top 5 Tips For Running A Successful eCommerce Promotion Campaign
Kerrin Hardy writes a blog (kerrinhardy.com) for online store owners on the practicalities of ecommerce for small business. Join Kerrin for her free workshop ‘How to run a Valentine’s Day Promotion Campaign’ – a series of daily tasks to guide you through running a successful campaign this Valentine’s Day holiday. It’s holiday season again already! […]
Grow Your Email Newletter By Offering A Promo On Signup
It’s hard to build your email list properly, but it’s the only way to go. Email Marketing results vary with the size of the list. A good way to get people to sign up for your newsletter is to offer a discount right after signup. Place a banner ad on your site, above the fold, […]
Lower Spam Complaints On Your Email Marketing Campaigns
As people get more and more spam emails every day, it becomes harder for mechants sending to opt-in email lists. A large majority of people who subscribe to your email won’t open it when you send it. Some will hit the Spam button from their email service provider. If enough people do this, you will […]
Making The Most Of Email Marketing
If you are not actively engaging your customers to signup for your site’s newsletter, then your missing out. If you don’t even have a newsletter, then you better get started. Email Marketing is often overlooked as a marketing channel. If you have a smaller eCommerce site, you may think that you don’t have so many […]