Search Engine Marketing

Mastering Google Ads Auction Insights: A Comprehensive Guide

Mastering Google Ads Auction Insights: A Comprehensive Guide

Digital advertising spend is projected to reach over $740 billion this year. In this competitive realm, staying ahead of the curve is paramount. Fortunately, Google Ads provides a powerful tool that offers invaluable insights into your competition’s performance: Auction Insights.  This comprehensive guide aims to equip you with the knowledge and strategies needed to master […]

Fresh Beginnings: Revamping Your Google Ads Copy for 2024

Fresh Beginnings: Revamping Your Google Ads Copy for 2024

Now that 2024 has gotten underway, your business can take advantage of a golden opportunity to infuse your Google Ads campaigns with the spirit of the New Year. Refreshing your ad copy to align with New Year themes and resolutions is a strategic move that can capture the attention of your audience during this transformative […]

The Evolution of Google Ads: Changes in 2023-2024

The Evolution of Google Ads: Changes in 2023-2024

There were 38 product announcements from Google Ads in 2023, plus numerous other changes communicated via email and the ads liaison. This flux is what makes the current era of digital advertising one of the busiest and most exciting times to be a PPC professional—but also one of the most frustrating, especially if you don’t […]

How Audience Signals & Targeting Works on Performance Max

How Audience Signals & Targeting Works on Performance Max

Performance Max combines the full funnel into ONE campaign. The working theory is that as you raise bids and budgets, the algorithm needs to do more upper-funnel prospecting as a percentage of the total spend/visits. So let’s understand who the campaign might be targeting: 1️⃣ Top-Funnel Prospecting on – YouTube 📺 – Gmail 📨 – […]

How to Effectively Use Broad Match in Google Ads

How to Effectively Use Broad Match in Google Ads

Among the various keyword matching options available in Google Ads, broad match is one of the most versatile and widely used options.  Even Performance Max campaigns, Google’s most cutting-edge smart shopping feature, will default to broad match keywords in Search. So it’s probably not surprising that updates regarding broad match brand controls were one of […]

AI-Powered Google Ads: Glimpse the Future of Advertising with Highlights from Google Marketing Live 2023

AI-Powered Google Ads: Glimpse the Future of Advertising with Highlights from Google Marketing Live 2023

Artificial Intelligence (AI) continues to reshape the world of digital marketing, and Google is at the forefront of this transformative technology. If your business utilizes Google Ads, you’ll soon (if not already!) be able to wield some of this powerful tech in your marketing.  At this year’s Google Marketing Live event, exciting advancements in AI-powered […]