Search Engine Marketing

Bing Shopping Launches Product Ads, Rich Captions & More

Bing announced some changes to Bing Shopping last week. First of all, they are now calling it Bing Product Search.

Integrated Results

One of the main changes is that you no longer need to click on the “Shopping” tab. Bing will automatically show product lists based on the intent of the search query. So if they think you are looking for a product, they will push out the info for you.

Product Snapshots

They are also bringing Snapshot technology to expose more of the details you need for a specific product, like specs and reviews, to make a decision without having to click to another page.

snapshot

Rich Captions

Rich Captions is a new free service which gives you an opportunity to provide information about your products directly on the Bing search result pages. Your product’s price and availability may be displayed below the search algorithmic results linking to your product’s page. This new experience will begin to roll out in the next month. To participate, you will need to submit your product catalog via a feed. If you are a Product Ads beta customer, this feed is the same as your Product Ads feed or you can create a new one.

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Product Ads

Like Google AdWords Product Listing Ads, Bing Product Ads will allow you to promote products directly on the search results page. The ads are delivered on both Bing and Yahoo! search result pages and will allow advertisers to include product details such as image, price and description within their ads, delivering key information about the product offers that will help users make informed decisions before clicking on the ads (which improves the conversions). This program is currently in Beta, so keep your eyes open for your invitation to join the program.

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View Paid & Organic Search Query Reports Directly In Google AdWords

Google released a new report where you can see you paid and organic search data directly within AdWords. This report will give you a high level overview of Clicks, Queries and your CTR.

paid-organic

Today, we’re announcing the addition of the paid & organic report in AdWords, a new report to help you analyze and optimize your search footprint on Google. Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap. The new paid & organic report is the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page.

Here are some ways you can use the paid & organic report to measure and optimize your search performance:

  • Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by looking for queries where you only appear in organic search with no associated ads.
  • Optimize presence on high value queries. Use the report to improve your presence in paid results and monitor your high value queries for organic results.
  • Measure changes holistically. As you test website improvements or AdWords changes to bids, budgets, or keywords, you can more easily report the impact across paid, organic, and combined traffic.

Read the full post here.

Plot Charts By Day, Week, Month & Quarter In Google AdWords

Search Engine Roundtable reports that Google AdWords now has the ability to plot your charts by day/week/month/quarter. This is something that always felt like it was missing because I always use this in Google Analytics.

Plot your chart data in AdWords by day, week, month, or quarter

How many times have you wished you could get a quick snapshot of how your search traffic is trending, and in the time increments that matter to you? You might want to see weekly trends if you refresh your inventory on a weekly basis, or if you have quarterly sales goals you might want to track your performance trends by quarter. Today, we’re making it easier and faster to get a customized view of how your performance is trending with a new button right above your chart in AdWords that lets you toggle between Daily, Weekly, Monthly, or Quarterly data (shown below). We hope this will save you time and make you more efficient while optimizing your search campaigns.

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Image Credit: SERoundtable

Did you ever notice this feature wasn’t there?

Google Releases AdWords Editor 10.2 Featuring Upgraded Sitelink Support

Update: Google just posted about the new Editor on the AdWords blog.

Google tweeted that a new version of AdWords Editor is now available for download. However, it doesn’t seem to be available from the AdWords Editor page yet. It is available through the help section though.

A full list of the changes can be found here:

  • View upgraded sitelinks on the new Extensions > Sitelinks (upgraded) tab.
  • Add, edit, or remove upgraded sitelinks at the campaign or ad group level.
  • Copy and paste upgraded sitelinks between campaigns or ad groups.
  • Include upgraded sitelinks in imports and exports.
  • Change a sitelink’s platform targeting (all devices, desktop and tablet devices only, or mobile devices only), or the device preference for an individual sitelink (all or mobile).
  • Schedule start and end dates for your sitelink to run, or set it to run specific days of the week and times of day.
  • Disable upgraded sitelinks at the ad group level.

Chart Conversion Data In Google AdWords

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John Diorio a Product Manager on the Google AdWords team shared this tidbit today:

#AdWords  Friends… a small reporting tidbit… you  can now chart the following 5 metrics in AdWords:  Total Conv. Value, Conv. Value / Cost, Conv. Value / Click and both Value  / Conv ratios.

These values have been reported in Google AdWords for some time. However, Google now added the ability to view this data on a chart.

Source: SERoundtable

AdWords Bid Adjustments Now Displaying In Google Analytics

Earlier this week Google upgraded all campaigns to the new Enhanced campaign type. Since you are applying bids by device or location, you will want to see how that affects the performance of your campaigns…

Well, now you can see that data in Google Analytics. Today Google announced further integration between AdWords and Analytics.

With the new Bid Adjustments report, you can take advantage of the full range of visitor metrics available in Google Analytics to optimize your bid adjustments. This provides a window into your users’ behavior, allowing you to optimize bid adjustments based on behavior & goal conversion data like bounce rate and time-on-site.

In addition, with Ecommerce tracking enabled in GA, you can now use this data to fine-tune your bid adjustments in AdWords based on the actual revenue generated, instead of conversions. This means you can optimize for ROI instead of CPA goals.

A quick example illustrates this (illustrated in the above screenshot). Imagine a hotel chain has set Time bid adjustments of +20% on Saturday and Sunday after observing a better ROI on those days. Using this new report in GA, the hotel chain now observes that their ROI on Sundays is actually higher than on other days of the week. The hotel chain’s analyst finds that customers book more expensive rooms and longer stays on Sundays. Using this information, the hotel chain increases its existing Time bid adjustment for Sundays

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New Google AdWords Feature: Compare Date Ranges

When I logged into AdWords yesterday, I noticed that Google released a new feature that always felt as if it was missing: a date selection tool. The new tool now let’s you compare date ranges à la Google Analytics. This can be very useful in measuring the performance of your campaigns over time. Just click the blue slider and select the previous period.

Google will then generate a chart with multiple graph lines comparing the dates selected.

Image Credit: TheBusyBrain