Magento and Bronto have release a white paper analyzing actual consumer data on what stops them from making a purchase.
Rather than depending on assumptions, in this study we go directly to consumers and ask them about their awareness of shopping cart technology, expectations for marketing when they abandon a cart, and if any of this helps. Marketers know that abandonment rates continue to increase. This report will:
- Explain why consumers are abandoning more frequently and how this could be an opportunity for marketers
- Analyze what the consumers want to happen when they abandon a cart and what will annoy them
- Examine key components of the shopping cart and cart abandonment strategies
