August 2010

How To Get Access To The Free Microsoft Bing Shopping

As you surely know by now, Microsoft shuttered Bing cashback at the end of July. They have already launched the new Bing Shopping which is completely free for merchants. Like Google Product Search, it is a must for every merchant to be listed on Bing Shopping. It’s free, so why not?

Microsoft is currently allowing new merchants to join the program. You will need to go to the Microsoft Advertising site and fill out the Bing Shopping Merchant Application Form, once you do that you should hear back from the Bing Shopping team within a couple of weeks.

Once you are approved to join the shopping program, you’ll get an email with your account login information and feed specs. All you need to do to go live is:

  • Fill out your merchant contact info, shipping and tax rules within the Merchant Portal.
  • Setup and submit your data feed via FTP.

If you’ve done it before for Google Base, you can do it again. It’s free, you might as well…

UPDATE: This article is outdated, you can find updated instructions for the new Bing Shopping/Microsoft adCenter self-service portal here.