Display Search Term In Ad Creative With Dynamic Keyword Insertion

When building your ad creatives, aside for using multiple ad copies, it is a good idea to include the search term that the consumer is using in your ad copy. This can be done quite easily with Dynamic Keyword Insertion.

Dynamic Keyword Insertion

With Dynamic Keyword Insertion you can use a placeholder text instead of an actual title or description which Google will then strip out and replace with the consumer’s search term. You can use it in a few different ways as well, here’s how:

{KeyWord:Default}

This keyword placeholder which Google calls Dynamic Keyword Insertion, is broken into two parts. The first option, ‘KeyWord’, defines how you display the search query casing, capital first letter of each word, capital first letter of sentence or lower case.

{KeyWord:Default} – First Letter Upper Case Of Each Word

{Keyword:Default} – Only first letter of sentence upper case

{keyword:Default} – full text will be lower case

The second half, after the colon, is the default text that will be used when the consumers search query does not fit in the space requirements.

The Dynamic Keyword Insertion tool can be used in all fields of an ad copy: Title, Description 1 & 2, Display URL and Destination URL. Samples as follows:

Query microsoft zune 8gb ipod nano green leather skin
Ad Copy Buy {KeyWord:Zune}
8GB Micrsoft Zune. Buy Now.
Free Shipping On All Orders.

www.ExampleSite.com
Buy {keyword:ipod accessories}
8GB iPod Nano Accessories.
Free Shipping On All Orders.

www.ExampleSite.com
Output Buy Microsoft Zune
8GB Micrsoft Zune. Buy Now.
Free Shipping On All Orders.

www.ExampleSite.com
Buy ipod accessories
8GB iPod Nano Accessories.
Free Shipping On All Orders.

www.ExampleSite.com
Notes Capitalized First Letter Of Each Word Space Restriction: Default Search Term

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