Facebook Advertising vs Google AdWords [Infographic]

in Search Engine Marketing, Social Media Marketingby Menachem Ani

Now that Facebook has gone public there has been a lot of talk about Facebook’s advertising business. Do you think Facebook’s ads are useful? Have you see positive ROI from it?

Infographic © 2012 WordStream, Inc., a PPC and Search Engine Marketing tools company.

Menachem Ani ()

Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.

Comments (8)

  1. Daniel Romano:

    Interesting Infographic Menachem!,

    I still believe that any smart marketer will not think in such a binary way. There is no need to chose to work only with one of them.

    When you want to grow your business, you must add new advertising channels to your current advertising strategy and Facebook present an amazing opportunity to do that, if you do it in the right way.

    You can achieve positive ROI with Facebook as well as with Adwords with the right tools and expertise so instead of wasting time discussing about CTR or CPC (which out of context have no meaning at all), I think that people should focus on learning how to master each channel to achieve positive ROI from multiple channels and be less dependent on a unique source of traffic.

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