When you set a campaign’s daily budget to $100 with the default settings, Google will automatically calculate how many times your ad can be displayed for that budget. It will then proceed to display your ad throughout the day based on that number of clicks. In order to ensure that your ad will be displayed at all hours they will not show your ad every time someone does a search but will pick and choose when to show your ad throughout the day.
Get More Clicks
If you’re willing to raise your budget to get more clicks, the best thing to do is change the Ad Delivery option under settings to Accelerated Ad Delivery. Your ad will now show every time someone does a search for your desired terms. One thing to keep in mind is that with this option you can go through your budget before breakfast, so make sure to set your budget appropriately. I found that my campaigns were getting 30-40% more clicks with Accelerated Ad Delivery.
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
menacihem thank you for your article, it is very insightful
I share your views on accelerated method.Theoretically it sounds perfect to me, I want to show up in every single search, on the 3rd or 4th rank! However unfortunatly since I switched to the accelerated method yesterday night, I had no click at all, no client at all. Should I just wait? for how long? thank you!!