Ever since Google Shopping transitioned to a paid model, Google has been releasing new features constantly. Yesterday, they announced that a new campaign type will be rolled out called Shopping Campaigns.
The new campaign type will give you the ability to better manage your campaigns from a product and category level. Some of the new features are:
- Retail-centric way to manage your products
- Advanced reporting to measure product performance
- Competitive data to size your opportunity
Shopping campaigns are currently available to a limited number of advertisers. It will be rolling out gradually in the US, with full global availability by early next year. API support will come in 2014 as well.
How do I get access? Fill out this form to request early access.
