Google’s Content Network is huge. In minutes you can get thousands of impressions and clicks. Does it work? Here is an easy way to measure your ROI.

If you already have a campaign running for Brand A or Category A, change the targeting option under Settings to be Search only. This will only show your ad to Google’s search network which includes searches done on google.com as well as Google’s search partners (i.e. CableVision or other ISPs). Now create an exact copy of your previous campaign and check off the opposite settings, choose only the Content Network. When the campaign is only tageting the Content Network you will be able to effectively monitor the performance from just this channel.

Keep in mind that as a general rule the Content Network does not perform too well for eCommerce websites. I’ve had better results from display ads in the content network, but your best bet is to test text ads as well.

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