Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets.

Google AdWords Shared Budgets

Step #1 – Navigate to Campaigns –> Shared Library –> Budgets –> New Budget

Step #2 – Enter Budget Settings

1. Budget Name (i.e. Fall Campaigns)
2. Apply to Campaigns – select which campaigns should be under this budget umbrella
3. Budget Amount – this new budget will replace the existing campaign budgets
4. Delivery Method – same options as on the category level (Standard or Accelerated)

Try it out and let us know how it performs for you.