(718) 690-7302 [email protected] Google AdWords, Google Shopping, Facebook Ads Management


Hello E-Commerce World!

Hello Everyone. Well at this point it’s probably “Hello Noone”. Anyway, I digress… Here is the deal. I hope to blog about my experiences with E-Commerce. Over the past bunch of years I’ve been through a few different industries such as Electronics, Home Decor, Apparel etc… During this time I’ve gained expertise in many different areas of online retailing.

Here are a few topics, just to give you an idea of what I will be discussing:

  • Hosting¬†Providors
  • E-Commerce Platforms
    • What Language?
    • Open Source vs Closed Source
    • Hosted vs Self-Hosted
    • Required Features
  • Marketing Channels
    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Affiliate Marketing
    • Comparison Shopping Engines (CSE)
    • Display Advertising
    • Email Marketing
  • Payment Processing
  • Customer Service

I don’t profess to know it all, the idea is to share what I’ve learnt.

FYI — My name is not Michael, but it’s a nice name anyway. Call me Michael J. Kaye.

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