Google recently started testing a new ad extension called the Communication Ad Extension. This allows merchants to collect customer email signups directly in the ad. As of now, this seems to be a beta program with no information published by Google besides for in the AdWords support forums.
What is this?
The communication ad extension is a new extension that allows AdWords advertisers to collect leads directly from Google search.
There are two types of this ad format:
1. Communication Ads for Daily Deal sites: This type allows Daily Deal sites to collect email addresses and zip codes of new sign-ups to their
2. Communication Ads for Newsletters: This variant allows large businesses to collect email addresses and zip codes of people interested in joining a
newsletter or email list from a given merchant.
How do I get this?
I wanted to test this for a client, so I emailed Google AdWords support requesting additional signup information. I received a reply from Google within a day or so requesting specific information so they can review the account in question.
Once they review the account and see whether you are eligible, the ad extension goes live pretty quickly. When the ad is live, you’ll start receiving email notifications whenever someone fills out the form.
There are no guarantees about which sites Google will accept into the beta, however it seems pretty straightforward and can’t hurt to ask. I would suggest you email AdWords support and see if they will let you in the program.
How does it perform?
I have been testing this for a few weeks already. Currently there are no reports in AdWords for this ad extension. However, it seems to work reasonably well as we have been getting quite a few signups on a regular basis since this went live.
Image Credit: Search Engine Roundtable