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How To Track Phone Sales In Google AdWords With Call Metrics

Every online merchant knows how complicated it is to track phone sales… Google has announced a new Ad Extension called Call Metrics. This works by getting a new phone number for each campaign through Google Voice. AdWords will then report how many calls that ad received.


Go to the Ad Extensions tab on any campaign and select View Phone Extensions. From there you can select New Extension. You will be prompted to fill out the following info:

  • Country
  • Phone number to call

Then check the box next to “Call metrics: Use Google Voice to track calls from my ads”.

Image Credit: Search Engine Land

Here is a video Google created to explain the benefits of call tracking.

NOTE: This has not rolled out to all accounts yet.

Image Source: -eko-

3 Comments to "How To Track Phone Sales In Google AdWords With Call Metrics"

  1. Reply
    December 2, 2010 at 6:57 AM

    Call metrics sound great in theory, but the idea of not using your real phone number worries me.

  2. Reply
    Juhani Polkko
    January 30, 2011 at 1:55 PM

    Freda, why does it worry you? I know some people say, that they have “branded” phone number that people remember. In reality you can’t remember almost any phone numbers… Call Metrics is create especially for tactical campaigns, where people are asked to instantly call a number to get a discount/benefit.

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