Every online merchant knows how complicated it is to track phone sales… Google has announced a new Ad Extension called Call Metrics. This works by getting a new phone number for each campaign through Google Voice. AdWords will then report how many calls that ad received.
Go to the Ad Extensions tab on any campaign and select View Phone Extensions. From there you can select New Extension. You will be prompted to fill out the following info:
- Phone number to call
Then check the box next to “Call metrics: Use Google Voice to track calls from my ads”.
Here is a video Google created to explain the benefits of call tracking.
NOTE: This has not rolled out to all accounts yet.
Image Source: -eko-