TheFind.com has been around for some time and has been a great tool for consumers to find the products they are looking for. Until now TheFind has populated its product database by crawling the web and filling in the blanks from third-party feeds.

I just realized this a few days ago, but in late April they launched the ability to upload a feed via FTP.

Great news! TheFind has launched a feed upload tool through the Merchant Center and now accepts direct feeds from merchants.

What does this mean for you?

• Greater control over product information on TheFind (ability to set up notifications to primary email address, letting you know when the feed is live)
• Faster updates (initial feed can go live within 72 hours)
• Increase product relevancy through our new, expanded attributes, as seen in our the data feed specs.

I’ve just submitted a data feeds for several clients, we’ll see how it works. In the meantime, you can register here.