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Negative Keywords: A Quick Guide to One of Google AdWords’ Best Tools

When designing a Google AdWords campaign, one of the main focuses should be establishing successful keywords and making sure they are the best choice for directly targeting your audience. It’s very important that your ads are placed in front of the correct demographic of people who are in the right mind to purchase your products or service.

However, if what you are offering can be part of a broader search, your ads could very well show up in front of an uninterested audience. This means you could be paying for clicks that are not going to produce conversions, which we don’t want happening. We want to stretch that ad spend budget as far as we can!

This is where negative keywords come into play. We are going to use negative keywords to defend against searchers who are not relevant and help refine and improve our overall ad performance.

Download the full Negative Keyword list in Excel:


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What are Negative Keywords?

Google is constantly improving and developing its AdWords platform and has developed an onslaught of ways over the years to ensure advertisers are reaching the exact audience they mean to.

One of those improvements is negative keywords, all the words you do not want to show up for in a search that could be used in conjunction with the words you do want to show up for in a search.

For example, if you provide electric work, you would want to show up in a search for “electrician”, but you would not want to show up in a search for “electrician careers”, so one of your negative keywords would be “careers”. By utilizing this negative keyword, your ads will not be visible to users searching for “electrician careers”.

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These terms can improve your clickthrough and conversion rates because you are targeting a more concentrated and interested audience that has a higher probability of continuing to your website and purchasing your product or service.

How Do I Use Negative Keywords?

Great question! It’s fairly simple to add them to your campaign. Under the Keywords tab within your AdWords dashboard, there is a section to enter Negative Keywords. Select the campaign you’d like to add them to, and just like you would regular keywords, enter one term per line in the field. You can also paste into this form from a list.

It’s important to make sure none of your negative keywords overlap with your general terms or your ads won’t show up in relevant searches, and for broad-matched terms, remember to add plurals as well.

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Negative keywords are a useful tool in your AdWords campaign that helps ensure true and defined audience targeting while keeping your budget under control. They allow you to be as specific as you want, and it’s easy to adjust and remove keywords to allow for the most precise campaign possible.

For more information on Google AdWords campaigns, and how JXT Group can help, check out our blog or contact us at info@jxtgroup.com

Download the full Negative Keyword list in Excel:


See the list below for the most popular negative keywords. Feel free to copy and paste these into your campaign to help improve your conversions and ROI!

Negative Keyword List:

Websites

  • craigslist
  • craigs list
  • ebay
  • facebook
  • face book
  • pinterest
  • snapchat
  • instagram
  • twitter
  • youtube
  • utube

Computer

  • app
  • apps
  • burn
  • burner
  • cd
  • code
  • community
  • desktop
  • developer
  • developers
  • disk
  • download
  • downloads
  • dvd
  • error
  • file
  • files
  • forum
  • free
  • freeware
  • game
  • games
  • gnu
  • hack
  • hacks
  • libraries
  • library
  • microsoft
  • open source
  • public domain
  • retail
  • retail
  • retailer
  • retailers
  • shareware
  • shortcut
  • shortcuts
  • soft ware
  • software
  • template
  • templates
  • tip
  • tips
  • torrent
  • torrents
  • video
  • windows
  • windows 10
  • windows 2000
  • windows 7
  • windows 8
  • windows 8.1
  • windows xp
  • wordpress

DIY/Quote

  • craft
  • crafts
  • create
  • creating
  • diy
  • do it yourself
  • hand made
  • handmade
  • home
  • homemade
  • how can
  • how can I
  • how do I
  • how does
  • how to
  • make
  • making
  • price
  • prices
  • pricing
  • quote
  • quotes
  • sample
  • samples

Industrial/Manufacturing

  • antique
  • consumer
  • export
  • exporter
  • exporters
  • hobby
  • import
  • importer
  • importers
  • measurement
  • metrics
  • model
  • models
  • regulations
  • rent
  • rental
  • repair
  • repairs
  • retail
  • retailer
  • retailers
  • rules
  • safety
  • specifications
  • specs
  • standards
  • store
  • toy
  • toys
  • used
  • vintage

Legal

  • act
  • act of
  • compliance
  • law
  • laws
  • legal
  • legislation
  • regulation
  • regulations
  • tax
  • taxes

Job/Career

  • career
  • careers
  • curriculum vitae
  • CV
  • employer
  • employers
  • employment
  • full time
  • hire
  • hiring
  • intern
  • interns
  • internship
  • internships
  • job
  • job opening
  • job openings
  • jobs
  • looking for work
  • new hires
  • occupation
  • occupations
  • opening
  • openings
  • opportunities
  • opportunity
  • part time
  • recruiter
  • recruiters
  • recruiting
  • recruitment
  • resume
  • resumes
  • salaries
  • salary
  • salary
  • work

Education/Groups

  • association
  • associations
  • certification
  • certifications
  • class
  • classes
  • club
  • clubs
  • college
  • colleges
  • conference
  • conferences
  • council
  • councils
  • course
  • courses
  • education
  • exam
  • exams
  • institute
  • institutes
  • instructor
  • instructors
  • program
  • programs
  • school
  • schools
  • seminar
  • seminars
  • teacher
  • teachers
  • textbook
  • textbooks
  • training
  • tutor
  • tutorial
  • tutorials
  • tutors
  • universities
  • university
  • workshop
  • workshops

Material/Fabric

  • aluminum
  • ceramic
  • cotton
  • fabric
  • glass
  • gold
  • iron
  • leather
  • metal
  • paper
  • plastic
  • rubber
  • silver
  • stainless steel
  • steel
  • stone
  • vinyl
  • wood

Travel/Transportation

  • about
  • advisory
  • apartment
  • architecture
  • arena
  • bank
  • blog
  • blogs
  • book
  • books
  • bulletin
  • bulletins
  • channel
  • condo
  • county court
  • festival
  • homes
  • real estate
  • trail

Media

  • film
  • films
  • graphic
  • graphics
  • icon
  • icons
  • image
  • images
  • j-peg
  • j-pegs
  • jpeg
  • jpegs
  • jpg
  • jpg’s
  • logo
  • logos
  • lyric
  • lyrics
  • music
  • music video
  • pdf
  • pdfs
  • photo
  • photograph
  • photographs
  • photos
  • pics
  • picture
  • pictures
  • pix
  • ringtones

Research/Stats

  • about
  • article
  • articles
  • book
  • books
  • calculator
  • case studies
  • case study
  • data
  • define
  • definition
  • diagram
  • example
  • examples
  • forum
  • forums
  • guide
  • guides
  • history
  • journal
  • journals
  • learn about
  • magazine
  • magazines
  • map
  • map
  • maps
  • maps
  • metrics
  • news
  • report
  • reports
  • research
  • resource
  • resources
  • review
  • reviews
  • sample
  • samples
  • statistics
  • stats
  • success stories
  • success story
  • tutorial
  • tutorials
  • what are
  • what i
  • white paper
  • white papers

Cheap/Deals

  • bargain
  • cheap
  • cheapest
  • clearance
  • close out
  • close outs
  • closeout
  • closeouts
  • discount
  • discounted
  • free
  • hack
  • hacks
  • inexpensive
  • liquidation
  • low cost
  • odd lots
  • overstock
  • remainder
  • remainders
  • short cut
  • short cuts
  • shortcut
  • shortcuts

Informational

  • book
  • books
  • diagram
  • FAQ
  • info
  • information
  • library
  • meaning of
  • news
  • newsletter
  • newsletters
  • newspaper
  • newspapers
  • police
  • theories
  • theory
  • weather
  • what are
  • what is
  • when can
  • when i
  • where can
  • wiki
  • wikipedia

Adult

  • anime
  • casual encounters
  • chicks
  • dating
  • kinky
  • naked
  • nude
  • personals
  • porn
  • porno
  • sex
  • x-rated
  • xxx

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