You probably read the title twice.. Why would you want to send your customers away?
Forbes has an article discussing a new program from Wayfair, called Get It Near Me™, which allows local brick and mortar stores to advertise on Wayfair.com. They figure that if you’re not buying from them, they may as well make a few dollars off your visit. They charge local merchants for ad space and send customer based on their location and inventory.
Your ads appear in front of millions of highly engaged customers on Wayfair’s network. The program serves up 25 million ad impressions each month, up from 15 million last year. These ads are show to 10 million monthly unique visitors.
As an eCommerce retailer, would you run these kind of ads on your site?