When building your ad creatives, aside for using multiple ad copies, it is a good idea to include the search term that the consumer is using in your ad copy. This can be done quite easily with Dynamic Keyword Insertion. Dynamic Keyword Insertion With Dynamic Keyword Insertion you can use a placeholder text instead of […]
Get Extra Mileage By Tweaking Your Ad Copy
Ad Serving When creating a new campaign, it is always good to create several ads in each ad group. By default Google will serve your best performing ads more often than the others. With a brand new campaign that doesn’t have enough data, I’ve found this to be skewed towards the ads that performed well […]