There is a cool feature in AdWords that allows you to restrict your ad to specific positions. This comes in handy if you know that a certain position, say position #3, has had the best performance historically. Here is how to set up Ad Positioning: Step 1 In the Campaign Settings, under Position Preference you […]
How To Test Google AdWords Keyword Positions In Analytics
Will your ad perform better on the top spot on the left or on the right? Sixth one up from the bottom? When you link your Google AdWords and Google Analytics accounts, it will track performance of your ads with a lot of detail. One of the things it tracks, is performance by ad position. […]