Check out the Google Dynamic Remarketing infographic from CPC Strategy below to get a better idea of how remarketing/retargeting works. Source: CPC Strategy Blog
The Google AdWords Landscape [Infographic]
Checkout this infographic of the Google AdWords landscape from the folks at SEOmoz. Produced by SEOmoz. ©2013.
New Google AdWords Feature: Compare Date Ranges
When I logged into AdWords yesterday, I noticed that Google released a new feature that always felt as if it was missing: a date selection tool. The new tool now let’s you compare date ranges à la Google Analytics. This can be very useful in measuring the performance of your campaigns over time. Just click […]
How To Leverage Your eCommerce Datafeeds To Increase Sales
This post is written by Ben Bakhshi from adCore. adCore is an SEM automation suite that allows eCommerce shops to synchronize their datafeeds with Google AdWords and managing their bids automatically. Ben also writes for the blog eCommerce Marketing. Image Credit: Stuck in Customs You are marketing your eCommerce shop wrong and that is causing […]
New Google AdWords Feature: Shared Budgets [How-To]
Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets. Google […]
Where Does Google Make Their Money? [Infographic]
Think you spend a lot of money AdWords? Think again… Here is a breakdown from WordStream of where Google gets its money from. © WordStream, Provider of AdWords solutions.
How To Optimize Your Google AdWords Product Listing Ads
The Google AdWords Product Listing Ads generally perform very well for most eCommerce retailers. You can read our guide on how to set up Product Listing Ads. Here are some extra tips to help you set up and optimize the campaign correctly. Google Merchant Center In your Google Merchant Center feed, you can add the following […]
The Integration Of SEO & Social Media
Craig Smith is the founder and CEO of Trinity Insight, a leading eCommerce consulting agency that provides multivariate testing. Social Media & SEO Recently, major developments have taken place within search algorithms to weigh social signals as ranking factors. Social signals present additional cues which can be leveraged by search engines, and these elements have […]
New AdWords Account Snapshot Dashboard Available
It seems Google has launched a new version of the “Home” tab in AdWords. I don’t use the dashboard tab much myself, but it can be very useful to get a high level overview of your campaigns. Here is a quick tutorial on how to activate it and setup custom modules. Here is what the […]