Tag: AdWords

New Google AdWords Feature: Compare Date Ranges

New Google AdWords Feature: Compare Date Ranges

When I logged into AdWords yesterday, I noticed that Google released a new feature that always felt as if it was missing: a date selection tool. The new tool now let’s you compare date ranges à la Google Analytics. This can be very useful in measuring the performance of your campaigns over time. Just click […]

How To Leverage Your eCommerce Datafeeds To Increase Sales

How To Leverage Your eCommerce Datafeeds To Increase Sales

This post is written by Ben Bakhshi from adCore. adCore is an SEM automation suite that allows eCommerce shops to synchronize their datafeeds with Google AdWords and managing their bids automatically. Ben also writes for the blog eCommerce Marketing. Image Credit: Stuck in Customs You are marketing your eCommerce shop wrong and that is causing […]

New Google AdWords Feature: Shared Budgets [How-To]

New Google AdWords Feature: Shared Budgets [How-To]

Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets. Google […]

How To Optimize Your Google AdWords Product Listing Ads

How To Optimize Your Google AdWords Product Listing Ads

The Google AdWords Product Listing Ads generally perform very well for most eCommerce retailers. You can read our guide on how to set up Product Listing Ads. Here are some extra tips to help you set up and optimize the campaign correctly. Google Merchant Center In your Google Merchant Center feed, you can add the following […]

The Integration Of SEO & Social Media

The Integration Of SEO & Social Media

Craig Smith is the founder and CEO of Trinity Insight, a leading eCommerce consulting agency that provides multivariate testing. Social Media & SEO Recently, major developments have taken place within search algorithms to weigh social signals as ranking factors. Social signals present additional cues which can be leveraged by search engines, and these elements have […]