You can’t finish a year without a roundup… So here goes… Top Posts – Overall: Track Sales With Google Analytics E-Commerce Tracking Twitter Tool: PHP Auto-Follow Script How To Test Google AdWords Keyword Positions In Analytics Track Goals In Google AdWords With Google Analytics Tracking Pixel Top 5 Tips For Running A Successful eCommerce Promotion […]
How To Import All Your Google AdWords Campaigns Into Microsoft adCenter In Less Than Two Minutes
If you have many Google AdWords campaigns it can be a pain to copy them all into Microsoft adCenter. To Microsoft’s credit their are several tools to help with this process, some easier than others. I will concentrate on the simplest way possible: Using Google AdWords Editor to export a CSV which can then be […]
How To Track Phone Sales In Google AdWords With Call Metrics
Every online merchant knows how complicated it is to track phone sales… Google has announced a new Ad Extension called Call Metrics. This works by getting a new phone number for each campaign through Google Voice. AdWords will then report how many calls that ad received. How-To Go to the Ad Extensions tab on any campaign […]
Use Google AdWords Offline With Google Gears & Work Faster
I just found a new option in my Google account. The ability to activate Google Gears for AdWords. This stores all you account data on your local computer for faster load times. Look for an offline icon on the top right of your AdWords account. When you click on it you are prompted with the […]
How To Use Day Parting To Trim Wasteful Spend In AdWords
Simple logic would dictate that if someone searched for your keywords, show them an ad. Sometimes hard facts are completely different from what you would expect. In most AdWords accounts that I have dealt with, I have seen much lower conversion rates and revenue in between the hours of 2AM and 7AM. Here’s how to […]
How To Display Google Base Products In AdWords Ads
Google has been testing product ads for some time now. As of last week they have turned on this featured called Ad Extenstions. By turning this feature on you will attract more eyeballs to your ads and in effect raise your click-through rate. Google stated on their blog post which announced this new feature that […]
Cheatsheet: How To Create AdWords Campaigns Easily
Here’s a quick tip that comes in handy when you are marketing a brand of products that has a similar name to other products or services on the web. If you want to advertise Apple, Inc. products but are having a hard time coming up with a comprehensive list of keywords, this may work for […]
How To Restrict Your Ad Position In AdWords
There is a cool feature in AdWords that allows you to restrict your ad to specific positions. This comes in handy if you know that a certain position, say position #3, has had the best performance historically. Here is how to set up Ad Positioning: Step 1 In the Campaign Settings, under Position Preference you […]
New Google AdWords My Client Center (MCC) Interface
It seems that Google is trying to standardize the new interface across AdWords. Aside from cosmetic differences, it does not seem to have any new features except for a newBudget tab. See screen shots below: I just noticed this link today in my MCC account: Is the new AdWords My Client Center interface active in […]