A great opportunity for revenue growth and an easy way to extract the highest return on ad spend is by increasing the value of each order by a small percentage. This can be accomplished by promoting cross sells and up sells during checkout. There are a couple of ways to do this, you can either […]
Ultimate Guide: E-Commerce By The Numbers
Here is a guide to ecommerce by the numbers that can make it or break it. Cost Per Click (CPC) The first metric to look at us your average cost per click. You will want to optimize your different advertising channels to try and get as low of a CPC as possible. If you can […]