Here is a guide to ecommerce by the numbers that can make it or break it. Cost Per Click (CPC) The first metric to look at us your average cost per click. You will want to optimize your different advertising channels to try and get as low of a CPC as possible. If you can […]
Get A Higher CTR With Merchant Logos On Comparison Shopping Engines
Sometimes it’s hard to stick out on shopping comparison engines. Every little tweak can help. Adding your logo to your listings will definitely raise your click through rate (CTR). This may be fairly obvious to some merchants, but many merchants don’t include their logo with their listings. Aside from laziness, there are other reasons not […]