Ever wonder why all the big eCommerce sites have a really huge search box in a really prominent position? The number one reason, is that consumers who search tend to convert at a higher rate. So if you get more people to search, you can get more people to buy… Here is a snapshot from […]
Ultimate Guide: E-Commerce By The Numbers
Here is a guide to ecommerce by the numbers that can make it or break it. Cost Per Click (CPC) The first metric to look at us your average cost per click. You will want to optimize your different advertising channels to try and get as low of a CPC as possible. If you can […]
Landing Pages Can Increase Your Conversion Rate By +50%
Never assume your typical consumer will click past the first page (or even scroll down the same page). It is your job to sell the consumer and convince them to click further. Your page needs to have all pertinent information displayed right when the page loads. It should be displayed in a nice easy to […]
Boost Your Conversion Rate By Simplifying Your Checkout Process
One of the many ways to boost your conversion rate is by simplifying your checkout process. Here are some ideas. Guest Checkout If you don’t have the ability for a consumer to checkout without registering for your site, you’ll want to think about setting it up. Some consumers are more likely to make a purchase […]
5 Site Design Tips To Boost Conversion Rates
With an eCommerce site, there are a lot of variables that can contribute to the conversion rate. Here are some tips to help you get the most out of your site. Speed Page load times are very important. We live in a very fast-paced world. If your pages take too long to load people will […]