Tag: CSE

Amazon Raising Minimum Bids Across 60 Categories

Amazon Raising Minimum Bids Across 60 Categories

FYI – We received the following email from Amazon Product Ads yesterday. Minimum Bid Increases on August 27, 2013 Dear Advertiser, On August 27, 2013, Amazon Product Ads will be increasing the minimum bids in 60 bidding categories. We will not be changing the minimum bids in the remaining 114 categories. In the 60 impacted […]

How Google Shopping Stole Christmas

How Google Shopping Stole Christmas

Mary Weinstein is an Account Manmager at CPC Strategy specializing in Comparison Shopping Engine, and PLA management with an emphasis on individualized merchant attention. Amazon and Google Shopping are major heavy hitters in the comparison shopping and ecommerce arena. This year, Google Shopping’s switch to paid cost per click listings on Google Shopping through Product Listing […]

10 Things You Should Know About Comparison Shopping Feeds

10 Things You Should Know About Comparison Shopping Feeds

This post is by Andrew Davis, Marketing Director of CPC Strategy, a full service shopping feed management agency. He is the co-author of the first-ever Merchant Comparison Shopping Handbook, a free 21-page ebook to optimize merchant comparison shopping accounts and regularly posts on the CPC Strategy blog to help merchants optimize shopping feeds. Greetings eCommerceCircle. I’m grateful for […]

How To Get Access To The Free Microsoft Bing Shopping

How To Get Access To The Free Microsoft Bing Shopping

As you surely know by now, Microsoft shuttered Bing cashback at the end of July. They have already launched the new Bing Shopping which is completely free for merchants. Like Google Product Search, it is a must for every merchant to be listed on Bing Shopping. It’s free, so why not? Microsoft is currently allowing new merchants to […]

How To Setup Conversion Tracking In Magento

How To Setup Conversion Tracking In Magento

3rd Party Conversion Tracking Magento Commerce has the ability to track eCommerce sale with Google Analytics out of the box (more on that in a future post). Something that a lot of merchants struggle with is how to set up conversion tracking for other tracking software or comparison shopping engines. How To Here is an […]

How To Manage Your Price Comparison Data Feeds

How To Manage Your Price Comparison Data Feeds

What’s The Problem? Every eCommerce business wants to advertise on as many channels as possible. When it comes to comparison shopping, you will want to syndicate your products to the top shopping engines. The problem is that every comparison shopping engine has a different data feed format and category structure. This creates an extra headache […]

Boost Your ROI & Get Your Money’s Worth From PriceGrabber

Boost Your ROI & Get Your Money’s Worth From PriceGrabber

PriceGrabber is one of the top-tier Comparison Shopping Engines, they command 5 million unique monthly visitors (it jumps up to about 8 million during the holiday season). Out of all the different shopping engines, I have seen the best ROI from PriceGrabber. Here are some ideas on how to boost your performance on PriceGrabber. Product Categorization […]

Product Categorization On Comparison Shopping Engines

Product Categorization On Comparison Shopping Engines

Categorizing your products properly on each comparison shopping engine is one of the most important parts of your product listings. Sometimes having a product in the wrong category can get you many wasteful clicks and will cost you an arm and a leg at the same time. On the other hand, having your product in […]