Earlier this week Google upgraded all campaigns to the new Enhanced campaign type. Since you are applying bids by device or location, you will want to see how that affects the performance of your campaigns… Well, now you can see that data in Google Analytics. Today Google announced further integration between AdWords and Analytics. With the new […]
Google AdWords Enhanced Campaigns: Bid Like a Pro
Google AdWords will be automatically upgrading all your campaigns to the new Enhanced Campaign format on July 22nd. After upgrading to AdWords enhanced campaigns, you can drive better performance by optimizing your bid strategies by location, time and device. This new whitepaper from Google shares the best practices for doing just that.
The Google AdWords Landscape [Infographic]
Checkout this infographic of the Google AdWords landscape from the folks at SEOmoz. Produced by SEOmoz. ©2013.
Shopping.com Will Now Syndicate Listings To Google Shopping
It looks like Google Shopping is trying to beef up their product listings now that a lot of merchants are pulling their feeds because it is no longer free. Until Google transitioned to a commercial model, they had the most comprehensive shopping database because almost every merchant would list their products. Obviously not all merchants […]
New Google AdWords Feature: Compare Date Ranges
When I logged into AdWords yesterday, I noticed that Google released a new feature that always felt as if it was missing: a date selection tool. The new tool now let’s you compare date ranges à la Google Analytics. This can be very useful in measuring the performance of your campaigns over time. Just click […]
New Google AdWords Feature: Shared Budgets [How-To]
Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets. Google […]
How To Set Up Google Adwords Remarketing Campaigns
What is Remarketing/Retargeting? Retargeting works by tagging every visitor to your site and then displaying your ads to those customers on other sites in the Advertising network. These types of ads usually perform better than standard display ads. This is because the potential customer has already been to your site and will recognize your brand. […]
How To Get The New Google AdWords Communication Ad Extension
Google recently started testing a new ad extension called the Communication Ad Extension. This allows merchants to collect customer email signups directly in the ad. As of now, this seems to be a beta program with no information published by Google besides for in the AdWords support forums. What is this? The communication ad extension […]
How To Optimize Your Google AdWords Product Listing Ads
The Google AdWords Product Listing Ads generally perform very well for most eCommerce retailers. You can read our guide on how to set up Product Listing Ads. Here are some extra tips to help you set up and optimize the campaign correctly. Google Merchant Center In your Google Merchant Center feed, you can add the following […]