Are you getting the most out of your keywords? Of the 100 people a day who search for Blueberry Pie, how many see your ad? There is an easy way to find out. Under the reports section in Google AdWords, when you run a Campaign Performance report, it gives you the ability to select additional […]
Using Google AdWords Accelerated Ad Delivery Will Boost Clicks
When you set a campaign’s daily budget to $100 with the default settings, Google will automatically calculate how many times your ad can be displayed for that budget. It will then proceed to display your ad throughout the day based on that number of clicks. In order to ensure that your ad will be displayed […]
Is The Google AdWords Content Network Right For You?
Google’s Content Network is huge. In minutes you can get thousands of impressions and clicks. Does it work? Here is an easy way to measure your ROI. If you already have a campaign running for Brand A or Category A, change the targeting option under Settings to be Search only. This will only show your […]
Google AdWords Bid Simulator Has Launched
Google has been testing a “Bid Simulator” in AdWords for a short while now. It seems to have gove live (for me anyway). Check out the screen shot below. The AdWords Bid Simulator help you calculate how many clicks you will get at what cost based on your bid and historical data. UPDATE: It’s official.
Advertise Your Brick & Mortar Business With AdWords Ad Extensions
What Is This? In the new Google AdWords interface, you will notice that the option to add a new Local Ad is no longer a available. Instead, Google has released a new feature called Local Ad Extensions. This gives you the ability to show a PlusBox in your ad that pops out with your business […]
How To Structure Your AdWords Campaigns
Campaign structure can lend a lot to the success of your campaign for many reasons. One of the important reasons that campaign structure is so important is because of the way Google assigns a Quality Score to each keyword, ad and campaign. Your Quality Score will have a major impact on the cost and performance […]
Using Negative Keywords In AdWords
Google AdWords has a useful keyword tool called Negative Keywords, which give you the ability to tell Google not to show your ads when someone searches for such terms. This comes in handy when you want to advertise a product or service that has a similar name to something else. For example – if you […]
What Are Google AdWords Match Types?
Google offers several keyword match types to help you target your campaigns effectively. Currently you can use the following match types: Broad Match Phrase Match Exact Match What’s the difference, and how do I use them? Broad Match: Broad Match will get you the most impressions, clicks and the highest cost. In some cases this […]