Google Product Search

How To Get Access To The Free Microsoft Bing Shopping

As you surely know by now, Microsoft shuttered Bing cashback at the end of July. They have already launched the new Bing Shopping which is completely free for merchants. Like Google Product Search, it is a must for every merchant to be listed on Bing Shopping. It’s free, so why not?

Microsoft is currently allowing new merchants to join the program. You will need to go to the Microsoft Advertising site and fill out the Bing Shopping Merchant Application Form, once you do that you should hear back from the Bing Shopping team within a couple of weeks.

Once you are approved to join the shopping program, you’ll get an email with your account login information and feed specs. All you need to do to go live is:

  • Fill out your merchant contact info, shipping and tax rules within the Merchant Portal.
  • Setup and submit your data feed via FTP.

If you’ve done it before for Google Base, you can do it again. It’s free, you might as well…

UPDATE: This article is outdated, you can find updated instructions for the new Bing Shopping/Microsoft adCenter self-service portal here.

How To Display Google Base Products In AdWords Ads

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Google has been testing product ads for some time now. As of last week they have turned on this featured called Ad Extenstions. By turning this feature on you will attract more eyeballs to your ads and in effect raise your click-through rate. Google stated on their blog post which announced this new feature that some advertisers have seen a 10% increase in their CTR.

Here is how to turn on AdWords Ad Extensions, it must be done for every campaign separately:

Go to Campaign –> Settings; under Networks, devices, and extensions; click on edit under Ad Extensions and check the box that says: Connect to my Google Merchant Center account. This should automatically bring up your Google Base (Product Search) account, once it finds it, just click Save.

AdWords-Ad-Extensions

UPDATE: The process has changed slightly, instead of finding this under the Campaign Settings tab, you will need to go to the “Ad Extensions” tab and select “Product Extensions.”

New Sponsored Search Section Google Product OneBox

I’m not sure if this is new or not (seems new to me) — Google is now displaying a Google Product Search OneBox on the top right of the Sponsored Search section. This is great for merchants as Google is really pushing Google Product Search in prime real estate.

This is not to be confused the AdWords PlusBox where Google displays products next to a merchant’s ad from their Google Base data feed.

Sponsored Search Google Product OneBox

Search Sponsored Google Product OneBox

We’ve all seen the standard OneBox in the regular search results:

Standard Google Product Search One Box

Standard Google Product Search One Box

Update: Matthew from the Rimm Kaufman Group points us to a post on Google Blogoscoped with more information regarding “Google Product Ads“. There are no screenshots there, but it seems to be referring to the image I have posted above.

Datafeeds & Google Base: How To Make It Work

Everything You Need For A Great Night !?

Everything You Need For A Great Night !?

Unlike most other Comparison Shopping Engines, Google Base (Product Search) is free. Free for all merchants and free for consumers. Free as in beer.

With that being the case, it is very important to make sure your feed is uploading properly. It is very easy to format a small feed properly. When you have a large feed, it becomes much harder. Here are some tips & restrictions I found to be very helpful:

  • there’s a limit of 100,000 items per feed-file
  • there’s a limit of 15MB for a scheduled upload
  • there’s a limit of 20MB for a web-based upload
  • there’s a limit of 1GB for an ftp-based upload
  • there’s a limit of one upload per hour
  • there’s a limit of 10 registered data-feed-files

If you upload your feed via the web form in the Google Base portal, make sure your feed is smaller than 20MB. If you use the scheduled upload option, your file cannot be larger than 15MB. For really large feeds with tens or hundreds of thousands of SKUs, the best option is to generates multiple feed files and make sure they are smaller than 1GB and contain less than 100,000 items.

If you have more than a million SKUs, you will probably need to talk to Google to see if you can get around the 10 registered datafeeds restriction. Another option would be to use a Multiple Client account and break your feed into 10 feeds in each account.

Bonus Google Base Tip: “Google Base Feeds Can Now Include YouTube Video Demos for Product Search

Image Credit: - 404 Not Found -

Use Google Checkout To Boost Click Through Rates In AdWords & Base

If you use Google Checkout in conjunction with Google AdWords and Google Product Base (Product Search), you have the ability to connect the accounts in the settings section. When you connect the account Google places a Google Checkout logo on your ad in AdWords. In Google Product Search they show the Google Checkout logo next to your listing and they give the consumer the ability to filter search results by merchants that accept Google Checkout.

AdWords

AdWords-Google-Checkout-Badge.jpg

Google Checkout Badge: AdWords

Checkout

Google Checkout Badge: Product Search (Base)

Google Checkout Badge: Product Search (Base)

Bottom Line

Even if only 1% of your customers use Google Checkout, the boost it gives to your click through rate on these marketing channels makes it worth spending time on the integration.

7 Tips To Maximize Your Results From Google Product Search

Google-Product-Search

Being that Google Product Search (Base) is free you want to spend some extra time to make sure that you are getting the most out of it. There are several things you can do to optimize your feed.

Content Is King

The Google Base datafeed specs are fairly simple. aside from the required fields there are many optional columns that you can include. Your best bet is to include all that you can. There is a neat tool by Tom The Developer that allows you enter a search term and analyze the data fields that your competition is using. Google loves data, the more data you use, the better your products rank.

Title & Description

The product title and description are the most important parts of your datafeed. You will want to include pertinent info such as Brand Name, Model Number & Product Name in the title column. The description should include all the same information as the title as well as a more thorough description and product details.

Historic Performance

Google’s ranking algorithm also takes your feed’s historical performance into account. As long as your account is live, Google collects information such as Click Through Rate and Bounce Rate and analyzes it to see if it is in the consumers best interests to show your product with higher placement.

Fresh Feeds

Google likes to keep it’s content fresh, you should try to upload a feed on a daily or weekly basis for best results.

Google Checkout

Google allows merchants who accept Google Checkout to display the Google Checkout logo next to your products in Google Product Search. You can goto your account settings and link the two accounts. This helps your products stick out from the masses.

Reviews

Google aggregates your merchant reviews from many different rating websites and displays a star ranking of one through five next to your merchant name. Customers have the ability to sort and filter the results by the number of stars a merchant has.

Prices

Since Google Product Search is a Price Comparison Shopping Engine, you will want to see that your prices are always competitive for the best performance.