As you surely know by now, Microsoft shuttered Bing cashback at the end of July. They have already launched the new Bing Shopping which is completely free for merchants. Like Google Product Search, it is a must for every merchant to be listed on Bing Shopping. It’s free, so why not? Microsoft is currently allowing new merchants to […]
How To Display Google Base Products In AdWords Ads
Google has been testing product ads for some time now. As of last week they have turned on this featured called Ad Extenstions. By turning this feature on you will attract more eyeballs to your ads and in effect raise your click-through rate. Google stated on their blog post which announced this new feature that […]
New Sponsored Search Section Google Product OneBox
I’m not sure if this is new or not (seems new to me) — Google is now displaying a Google Product Search OneBox on the top right of the Sponsored Search section. This is great for merchants as Google is really pushing Google Product Search in prime real estate. This is not to be confused […]
Datafeeds & Google Base: How To Make It Work
Unlike most other Comparison Shopping Engines, Google Base (Product Search) is free. Free for all merchants and free for consumers. Free as in beer. With that being the case, it is very important to make sure your feed is uploading properly. It is very easy to format a small feed properly. When you have a […]
Use Google Checkout To Boost Click Through Rates In AdWords & Base
If you use Google Checkout in conjunction with Google AdWords and Google Product Base (Product Search), you have the ability to connect the accounts in the settings section. When you connect the account Google places a Google Checkout logo on your ad in AdWords. In Google Product Search they show the Google Checkout logo next […]
7 Tips To Maximize Your Results From Google Product Search
Being that Google Product Search (Base) is free you want to spend some extra time to make sure that you are getting the most out of it. There are several things you can do to optimize your feed. Content Is King The Google Base datafeed specs are fairly simple. aside from the required fields there […]