In the middle of July, Google announced the release of the new Google AdWords Keyword Match Type called Broad Match Modifier in the US. Here’s a quick “how-to” and why you’ll want to use it. Until now Google offered three match types: Broad Match Phrase Match Exact Match How & Why? For some advertisers, Broad Match […]
What Are Google AdWords Match Types?
Google offers several keyword match types to help you target your campaigns effectively. Currently you can use the following match types: Broad Match Phrase Match Exact Match What’s the difference, and how do I use them? Broad Match: Broad Match will get you the most impressions, clicks and the highest cost. In some cases this […]