Ever wonder why all the big eCommerce sites have a really huge search box in a really prominent position? The number one reason, is that consumers who search tend to convert at a higher rate. So if you get more people to search, you can get more people to buy… Here is a snapshot from […]
Track Your Site Search Behavior With Google Analytics
A common feature that a lot of users miss is Google Analytics’ ability to track your site search queries. It’s very simple to enable, here’s how. Under Settings –> General Settings there is a section called “Site Search” Check the radio button that says “Do Track Site Search” Enter Search Query URL Parameter (Example: Search […]