AddShoppers released a new feature called the “Social Shopper Login” which allows customers to login to your site using their account information from Facebook, Twitter, LinkedIn, Google, PayPal or Amazon. Studies indicate that some customers abandon their shopping carts when forced to create an account during checkout. AddShoppers says that “Social Login eliminates this problem […]
The Landscape of Social Logins & Sharing
Gigya provides clients with social products like Social Login, Registration-as-a-Service, Social Plugins and Gamification. Gigya’s technology reaches 1.5 billion users every month. With all that data, they were able to put together the following infographic on the use of Social Logins and Social Sharing. Source: Gigya
The Integration Of SEO & Social Media
Craig Smith is the founder and CEO of Trinity Insight, a leading eCommerce consulting agency that provides multivariate testing. Social Media & SEO Recently, major developments have taken place within search algorithms to weigh social signals as ranking factors. Social signals present additional cues which can be leveraged by search engines, and these elements have […]
Twitter Tool: PHP Auto-Follow Script
UPDATE: This is no longer supported by Twitter. I found this script on webupd8.org that will help you jump-start your Twitter campaigns. You can run it on any PHP server as a standalone file. What it does is search for anyone who mentions a relevant term. Just copy and paste the code below and change the […]
Tips & Tricks On How To Use Twitter For eCommerce Marketing
Twitter is growing by leaps and bounds every day. By the last count Twitter.com had 58 million visitors worldwide during the last month. In addition, they just signed major deals with Microsoft and Google to supply them with a firehose of all Twittering Tweets. Twitter Tools You are only as good as the Twitter tools […]