Track Your Site Search Behavior With Google Analytics

in Tracking & Analyticsby Menachem Ani

A common feature that a lot of users miss is Google Analytics’ ability to track your site search queries. It’s very simple to enable, here’s how.

  1. Under Settings –> General Settings there is a section called “Site Search”
  2. Check the radio button that says “Do Track Site Search”
  3. Enter Search Query URL Parameter
    (Example: Search Google for “apple” and it gives you the following URL:

    http://www.google.com/search?q=apple

    — “q” would be the Search Query Parameter)

Google Analytics Site Search Configuration Example

That’s it, your done. You can now go to View Reports –> Content –> Site Search to see reporting once the data starts to collect.

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