AddShoppers, one of the leading social commerce platform for retailers, recently released an infographic charting the influence of Social Media on eCommerce. Check out these tidbits and the infographic below.
- The average tweet is worth $1.62 to online retailers.
- Every pin drives an average of $1.25 in revenue to an online retailer.
- The majority of products shared on twitter are electronics.
- The average online order influenced by a tweet is $181.37.
- Product shares via email have the highest likelihood of turning into a purchase.
- More people share apparel products than any other product category.
- The average online order influenced by tumblr is $200.33, the highest of any social networking site.
Infographic by AddShoppers Social Commerce Platform, click for more SocialROI stats
New Blog Post: $5m Social Commerce Breakdown [Infographic] http://t.co/QIFa5EgTDS
Infographic: The influence of social media on #eCommerce http://t.co/KxWEMlmwe5
Great overview of the impact sharing has on eCommerce… http://t.co/GxGKVLr9wu #eCommerceCircle