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5 Social Strategies to Increase E-Commerce Traffic

5 Social Strategies to Increase E-Commerce Traffic

Did you know that there are more than 2.3 billion active social media users in the world? The variety & richness of audiences on social media have helped to propel its status as a primary driver of e-commerce traffic. In a recent study, researchers found that social media ranks as the overall driver to site […]

How to Optimize Your Product Pages to Sell More Online

How to Optimize Your Product Pages to Sell More Online

Every industry has its examples of exceptional businesses that stand out from the competition. It’s the same online, with some sellers outperforming others due to better marketing efforts, better online stores, or an overall higher perceived value among customers. If you want to start selling online, it’s in your best interest to learn what makes […]

Three Creative Ways To Increase Social Interaction On Your Website

Three Creative Ways To Increase Social Interaction On Your Website

User experience can play a significant role in determining a website’s success. In fact, 88 percent of online consumers are less likely to return to a website after a bad experience. So, how can user experience be improved on a website? Users should more connected to the site through social interaction. Contact forms, email links and traditional forums […]

Keeping Your eCommerce Site Safe and Secure

Keeping Your eCommerce Site Safe and Secure

eCommerce is a multi-billion dollar industry; for some shoppers, big box stores are now literally no more than showrooms for items they can often purchase for less on the internet. For business owners, eCommerce means less overhead and the ability to reach a wider market. By going to the company directly to buy products, the […]

Common Mistakes Made By E-Commerce Sites That Lose Money

Common Mistakes Made By E-Commerce Sites That Lose Money

Experts at RJ Metrics estimate that e-commerce sites account for about 10 percent of all websites. Yet, it estimates that just 110,000 of those sites generate revenue of any “meaningful scale,” proving that a “build it and they will come” approach doesn’t apply to the world of e-commerce. Here’s a look at some of the […]

Five Reasons to Consider Buying an eCommerce Business

Five Reasons to Consider Buying an eCommerce Business

If you’re an eCommerce store owner then it probably goes without saying you’re familiar with the trials and tribulations of growing an online business. Whilst those skills are useful for building a business from scratch, they’re also coming in handy for a new wave of online entrepreneurs looking to buy a website instead. Should You […]

How Mobile Payments Add to Your Marketing Power

How Mobile Payments Add to Your Marketing Power

Mobile payments can transform the smartphone or tablet you already own into a roving and affordable point of sale terminal — but they pack plenty of marketing punch, too. Here’s a look at how mobile payments can boost your marketing power. Improve customer perception As more retailers offer conveniences like “pay online/pick up in store” […]

Five Steps to Easier Inventory Management

Five Steps to Easier Inventory Management

Running a successful e-commerce business is no simple matter. You have to deal with the technology needed to run your site and ensure you have a strong Internet presence, along with most of the challenges of any other retail or distribution business. One of the most complicated issues you’ll face in running your e-commerce business […]

How Outsourcing Your Contact Center Can Help Your E-Commerce Business

How Outsourcing Your Contact Center Can Help Your E-Commerce Business

The benefits of outsourcing your call center — we should really call them “contact centers,” since today’s customer communication takes the form of phone calls, email, chat and social media engagement — are not always intuitively obvious, but they are very real. Accordingly, here is a strategic overview of how outsourcing the contact center improves an […]