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Increase Online Business Sales: Emerging Technologies That Can Help

Increase Online Business Sales: Emerging Technologies That Can Help

The e-commerce world is standing at a crossroads now: there is no shortage of emerging technologies that promise to drive sales numbers into the stratosphere. However, as greater convenience and faster delivery times make online shopping more appealing to consumers across the world, online retailers still have to do something special to stand out from […]

5 Tactics to Maximize Conversion Rate

5 Tactics to Maximize Conversion Rate

For search marketers, the conversion rate is an important metric used to judge success and a big factor in advocating for a fair share of a business’s overall marketing budget. As such, search marketers spend countless hours studying, optimizing and seeking advice on improving this vital metric; read on to discover 5 unique tips to […]

10 Do’s and Don’ts of Conversion Rate Optimization

10 Do’s and Don’ts of Conversion Rate Optimization

Conversion Rate Optimization, or CRO, is at the heart of successful ecommerce. Converting more visitors to buyers means you make better use of the money you spend driving traffic to your site. Every time a customer visits your ecommerce site, you have an opportunity to improve your conversion rate. You should learn from their actions […]

The Complete Approach To E-Commerce Marketing On A Budget

The Complete Approach To E-Commerce Marketing On A Budget

You know your new business isn’t going to survive without some marketing, but after getting everything started, the funds aren’t exactly flowing. Don’t worry; you are not alone. Maintaining a strong marketing campaign while just starting out is a challenge many e-commerce companies face. It’s not easy, but if you have some time to spare, […]

Big B2C Ecommerce Targets B2B Ecommerce Franken-sites

Big B2C Ecommerce Targets B2B Ecommerce Franken-sites

What does your B2B e-commerce website look like today? Is it unnavigable to all but the heartiest of your customers? Does integration to your order creation system involve spreadsheet dumps? Is it columns and rows of eye-straining part numbers with no pictures and little to no product description? Is it something your IT team duct-taped […]

Hey Small Businesses! Texting Your Customers Works

Hey Small Businesses! Texting Your Customers Works

My name is Ben Bakhshi, I am one of the founders of Coordinato, a platform for sending phone/text/email messages and reminders for small businesses (eCommerce and physical). I have learned a lot about the Text Message marketing industry while building this business, I’d like to share a tidbit to help small businesses grow. If healthcare […]

Get Personal To Stand Out from the Competition

Get Personal To Stand Out from the Competition

E-commerce consumers have choices about where they spend their dollars, but your ability to personalize their experience can be a huge competitive advantage. Here’s how you can customize your e-commerce experience, and why it’s so important. Don’t wait to address the customer. Email remains a low-cost and highly efficient marketing channel, but as an e-commerce […]