The sentiment of “saving a tree” is as relevant in e-commerce as in any other type of office operation. Despite all encouragement to the contrary, paper waste continues to this day. In a typical office, each employee discards an average of 350 pounds of paper every year. For even a one-man operation, that’s a big […]
Mobile Payments: What Your Consumers Are Missing
Retailers have embraced new opportunities presented by the technology that makes mobile payments possible. However, mobile payments still cause confusion for consumers. Many consumers are distrustful of the technology, and retailers will not be able to fully take advantage of the technology until consumers are more willing to use the payment option. Here is a […]
Single Or Multi-Page Checkout: Which One Is Right For Your Online Store?
Customer checkout—that last hurdle before the conversion is yours. You wouldn’t think it’d be such a sizable one. A huge percentage of your shoppers may bounce before they finish the sale. They’ve already spent a lot of time browsing your site and choosing their purchase. What gives? You’re not alone. The Baymard Institute recently looked […]
What You Can Learn From Successful eCommerce Retailers
With over 25 years of experience in the payments industry, Greg Constantine provides expert business leadership and marketing strategy development to SecureNet and its clientele as Executive Vice President and Chief Marketing Officer. From Fortune 500 companies to successful startups, Constantine has an extensive background in entrepreneurial guidance, marketing, sales, product planning, client services and […]
5 Ways to Make Your Mobile Commerce Site User Friendly
Kristen Gramigna is Chief Marketing Officer for BluePay, a leading provider of mobile payment processor. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors. A growing number of customers are using their smartphones to […]
HOW TO: Plan An Effective Social Media Strategy
Becki Chester, CEO, Digicrab – a former journalist, Becki wrote for four national magazines before joining a leading digital marketing agency. She has extensive experience in managing SEO, PPC and social media campaigns. Digital Marketing Services is an essential part of the expansion of all businesses in the current climate. However, of all digital marketing services, […]
Will M-Commerce Continue its Gigantic Increase in 2014?
Brianna Wills works at Perception System as a content writer. She is interested in all things eCommerce and related stuff. In her spare time, she also likes to communicate with her readers. If you have a tip or news story to share, please contact her through her Twitter account: @briannawillsss. As per the technology research […]
How To Prepare Your Business For Mobile
Kristen Gramigna is Chief Marketing Officer for BluePay, a firm that offers mobile credit card processing services. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors. Although having mobile clients may seem like something […]
Top 5 Tips For Using Offline Marketing To Boost Online Repeat Business
Ben is an entrepreneur on the internet and in the real world. Online he builds online businesses, and offline he invests in real estate. You can follow Ben at his website. I am sure that you are doing everything in your power to market your ecommerce site to your clients. Email, SEO, AdWords, forum posting, […]