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Why Use Live Stories on Instagram and Facebook?

Why Use Live Stories on Instagram and Facebook?

Going LIVE In today’s business market, having a social media presence is huge! Creating great content and posting often is just half the battle, but not enough. People will follow your brand for many reasons, but the biggest reasons are to connect with a brand and see what the brand is all about! That being said it […]

4 Simple Ways To Make The Most Out Of Your Bidding

4 Simple Ways To Make The Most Out Of Your Bidding

When it comes to bidding strategies, every campaign is different!  Your strategy should be based on your goals for your products, brands, and business goals! Here we’ll dive into 4 simple ways make the most out your bidding & your investment. #1 – Sales Fluctuation Strategy To utilize this strategy you have to look at […]

HOW TO: Create Successful Smart Shopping Campaigns

HOW TO: Create Successful Smart Shopping Campaigns

Recently Google Ads has launched a new type of Shopping campaign that is simple to build and easy to use! Here you will learn how to create a Smart Shopping Campaigns from scratch. But first a little background on the new campaign. The new Smart Shopping Campaigns utilize automated machine learning to drive performance. These campaigns […]

3 Keys to Growing Your Social Media

3 Keys to Growing Your Social Media

It’s easy to get lost in the whirlwind of social media content. Here’s how to help your content stand out. #1 – Choosing Your Social Media Platform Knowing which social media platform to use for your company is huge and can make or break your social media campaign. Pinpoint who your target audience is and […]

Google Marketing Live 2018 – What’s New?

Google Marketing Live 2018 – What’s New?

What Online Advertisers Need to Know About Google’s Newly Announced Innovations & Developments If you sell products and/or services online, then you’ll certainly want to keep current with the latest developments at Google pertaining to online marketing. Here’s a recap of 7 of the most important takeaways from Google Marketing Live 2018, the annual invite-only […]

Goodbye, Google AdWords – Hello, Google Ads

Goodbye, Google AdWords – Hello, Google Ads

When Google first launched AdWords back in October 2000, it was a simpler time for online marketing.  In fact, there were only 350 advertisers, no CPC pricing, no AdSense, no YouTube video advertising, and certainly no mobile integration.  Fast forward almost 18 years, and marketers have never had more opportunities to reach the buying public […]